Technical Program Manager, Marketing Technology

Anthropic•San Francisco, CA

7h•Hybrid

About The Position

As a Technical Program Manager for Marketing Technology, you will lead our Marketing Mix Modeling (MMM), incrementality testing, brand measurement, and marketing data infrastructure programs. You'll orchestrate complex, cross-functional initiatives spanning vendor partnerships, data infrastructure, experimentation design, and stakeholder alignment to build world-class marketing measurement capabilities for Anthropic's growth. You'll serve as the central coordinator between Data Science, Growth Marketing, Brand Marketing, Product, Engineering, Data Infrastructure, Privacy, Finance, and external partners including MMM vendors, media platform partners, and agencies. This role requires someone who can navigate technical complexity, drive alignment across diverse stakeholders, and translate between business strategy and technical execution across both performance and brand measurement. As the program lead for our measurement infrastructure, you'll be responsible for delivering our MMM proof-of-concept, establishing ongoing experimentation frameworks, designing and executing brand lift studies, leading the strategic assessment and migration of infrastructure, and building the operational foundations that enable data-driven marketing investment decisions at scale.

Requirements

Have 7+ years of technical program management experience, with 3+ years in marketing measurement, analytics infrastructure, or data science programs
Have a track record of successfully managing complex programs involving data science, marketing operations, engineering, agencies, and vendors
Possess deep understanding of MMM, attribution, incrementality testing, brand lift studies, and experimentation design
Have strong technical fluency with customer data platforms, marketing data sources, data warehouses, and analytics platforms
Have experience evaluating and migrating between marketing technology platforms or data infrastructure systems
Can engage with data scientists on regression analysis, causality, adstock modeling, and experimental design
Understand CDP architecture including event collection, tag management, streaming delivery, reverse ETL, and privacy compliance
Are familiar with privacy regulations (GDPR, CCPA) and data sovereignty requirements
Have a track record of delivering 0-to-1 programs on aggressive timelines with high visibility
Excel at translating technical concepts for varied audiences and can influence without authority
Thrive in ambiguous situations, bringing structure to complex challenges with competing priorities and limited resources
Have excellent written and verbal communication skills with executive presence and strong presentation abilities
Are passionate about Anthropic's mission and interested in the challenges of bringing frontier AI capabilities to market

Responsibilities

Marketing Measurement Intelligence: Lead end-to-end program management for MMM proof-of-concept execution, and transition to production operations. Design and execute comprehensive incrementality testing programs including geo-based experiments, conversion lift studies, and in-platform tests with media partners to calibrate and validate MMM outputs. Lead brand lift study design and execution across media platforms to measure awareness, consideration, favorability, and intent. Synthesize measurement results across MMM, brand lift, and incrementality testing for holistic marketing effectiveness views, building reporting frameworks that connect brand health metrics to business outcomes.
MarTech Infrastructure & Vendor Management: Support strategic assessments of marketing technology platforms, facilitating cross-functional evaluation and driving stakeholder alignment on build-vs-buy decisions while mapping dependencies and identifying blockers. Serve as key contact for vendors and agencies, managing relationships, business reviews, and coordinating execution with implementation roadmaps. Establish operational excellence standards including monitoring, alerting, version control, automated privacy validation, and incident response protocols while maintaining executive visibility into platform initiatives and working with Legal and Security on vendor reviews.
Marketing Workflow Automation: Partner with Marketing leadership to identify, prioritize, and support deployment of AI-powered automation solutions for marketing operations. Establish governance frameworks, quality standards, validation processes, and monitoring mechanisms for automated marketing workflows. Build sustainable operating models for ongoing automation maintenance and continuous improvement. Track and measure automation impact to demonstrate ROI to leadership and cross-functional teams. Act as a center of excellence to socialize successful automation stories within Marketing to the broader Anthropic organization.