Program Manager Licensed Products

TaylorMade Golf Company•Carlsbad, CA

3d•$85,000 - $105,000•Onsite

About The Position

As the Program Manager of Licensed Products, you will be at the forefront of managing and executing our licensed partnerships with the NFL, NCAA, and other key licensees. You will play a pivotal role in driving partner relations, managing business terms, developing the product pipeline, executing go-to-market (GTM) strategies, and overseeing activations across direct-to-consumer (DTC) channels, global e-commerce platforms, key wholesale partners and licensors platforms. Essential Functions and Key Responsibilities: Partner Relations: Foster strong relationships with licensees, including the NFL, NCAA, and other strategic partners. Ensure that partnerships are mutually beneficial and aligned with the company's goals. Work with internal legal teams and external partners to execute contracts and work through terms. Negotiate and manage contractual agreements, licensing terms, and financial arrangements with partners, while ensuring compliance with legal and regulatory requirements. Product Pipeline Development: Collaborate closely with the product development team to conceptualize, plan, and bring licensed golf products to market, ensuring they align with partner brands and meet customer demands, quality and design standards. Go-to-Market (GTM) Strategy: Work with marketing and commercial teams to develop and execute comprehensive GTM plans that encompass marketing, sales, and distribution strategies for licensed products. Ensure successful product launches. Activations: Oversee activation strategies that leverage our licensed partnerships to enhance brand visibility and customer engagement. Drive initiatives to maximize the value of licensed assets. Cross-Functional Collaboration: Work closely with various teams, including DTC, marketing, legal, operations, and others, to coordinate efforts and deliver seamless execution of licensed product strategies. Market Analysis: Stay informed about market trends, competitor activities, and consumer preferences within the golf industry and the licensed product space. Use insights to make informed business decisions. Data Analysis: Utilize data and analytics to measure the success of DTC exclusive products, identify areas for improvement, and make data-driven decisions. License Management: Obtain approvals from License Holders for product and marketing initiatives, adhering to all guidelines, and submit all royalty reports. Performs other related responsibilities as required.

Requirements

Significant commercial experience in wholesale, retail, and DTC operations.
Ability to think quickly and respond to questions concisely and thoughtfully.
Strong communicator verbally and in writing; comfortable speaking with all levels of management within the TaylorMade organization; able to positively influence business partners.
Analytical mindset and strong problem-solving skills with the ability to translate insights into actionable strategies.
Strong project management and organization skills.
Adept at developing the right processes to deliver desired results.
Confident in presentation skills; Ability to effectively present financial information from multiple sources in a concise and clear manner.
In-depth knowledge of the golf industry and a passion for the game.
Strong negotiation, relationship-building, influencing and interpersonal abilities.
Demonstrated ability to think strategically and creatively.
Ability to work in a fast-paced environment, prioritizing and multitasking while maintaining attention to detail
Must be able to quickly assess issues and react to changing circumstances and new information
Bachelor's degree in business, marketing, or a related field
5+ years’ experience product development and product marketing in sporting goods and/or apparel verticals
Proven experience in managing licensed partnerships and product development within the sports and licensing industry.

Nice To Haves

Experience in golf industry or consumer product goods industry highly preferred.

Responsibilities

Foster strong relationships with licensees, including the NFL, NCAA, and other strategic partners.
Ensure that partnerships are mutually beneficial and aligned with the company's goals.
Work with internal legal teams and external partners to execute contracts and work through terms.
Negotiate and manage contractual agreements, licensing terms, and financial arrangements with partners, while ensuring compliance with legal and regulatory requirements.
Collaborate closely with the product development team to conceptualize, plan, and bring licensed golf products to market, ensuring they align with partner brands and meet customer demands, quality and design standards.
Work with marketing and commercial teams to develop and execute comprehensive GTM plans that encompass marketing, sales, and distribution strategies for licensed products.
Ensure successful product launches.
Oversee activation strategies that leverage our licensed partnerships to enhance brand visibility and customer engagement.
Drive initiatives to maximize the value of licensed assets.
Work closely with various teams, including DTC, marketing, legal, operations, and others, to coordinate efforts and deliver seamless execution of licensed product strategies.
Stay informed about market trends, competitor activities, and consumer preferences within the golf industry and the licensed product space.
Use insights to make informed business decisions.
Utilize data and analytics to measure the success of DTC exclusive products, identify areas for improvement, and make data-driven decisions.
Obtain approvals from License Holders for product and marketing initiatives, adhering to all guidelines, and submit all royalty reports.
Performs other related responsibilities as required.