Program Manager 2 - Brand Strategy - Hybrid (Seattle, WA)

Nordstrom•Seattle, WA

1d•Hybrid

About The Position

Nordstrom Product Group (NPG) is Nordstrom’s Private Label Division and includes a portfolio of brands designed and developed specifically for Nordstrom and Nordstrom Rack (Store and Ecomm). The Program Manager role is part of the Brand Design & Packaging Team and sits on the broader Merchandising Team within NPG. This role acts as a liaison between NPG and Marketing and facilitates brand development and storytelling that aligns back to the vision for NPG’s strategic vision.

Requirements

A minimum of 5 years’ experience in marketing, merchandising or related field.
A passion for brand development and articulating a clear brand story to customers
Proficiency in Microsoft Office; particularly Powerpoint and Excel.
A strong eye for detail and creative acumen to craft compelling content and deliver impactful storytelling that resonates with diverse audiences and reinforces brand identity.
Supports efforts to build customer satisfaction, loyalty and commitment.
A proven track record of using a strategic mindset and strong analytical skills to drive results
Strong organization, time management and communication skills
Gains the confidence and trust of others through honesty, integrity and authenticity.

Responsibilities

Participate in strategic planning and execution of brand marketing campaigns including authoring comprehensive marketing briefs, aligning cross-functional partners on seasonal key looks, managing sample procurement and developing campaign messaging
Oversee timelines, budgets, and scopes to ensure flawless delivery, while managing image approvals and compiling post-campaign performance reporting to inform future strategies.
Collaborate with enterprise marketing teams to ensure private brand integration within seasonal storytelling initiatives, providing strategic input and operational oversight.
Manage the end-to-end ordering and sample delivery process to support marketing activations and provide mitigation plans when issues arise.
Lead and develop the sample coordination team, overseeing all sample workflows for Nordstrom Product Group across marketing, design, and technical functions.
Establish and maintain best practices for sample tracking, organization, and distribution to optimize efficiency and accuracy in supporting business objectives.
Scope and manage a diverse portfolio of strategic projects aimed at elevating internal and external awareness of Nordstrom Made brands, including but not limited to collaborations, new brand launches, internal product knowledge, employee/customer giveaways, leadership presentations and development of ad hoc collateral.
Oversee the trademark management process for Nordstrom Made brands, ensuring timely filings for new brands and categories, monitoring renewal deadlines to prevent expirations, and maintaining compliance with legal and brand standards across all product lines.
Conduct periodic marketplace analysis by synthesizing internal and external research into actionable insights, delivering clear and compelling presentations to identify emerging customer trends and whitespace opportunities.