Remote - Professional 5, Lifecycle Marketing

Green Dot Corporation

12d•$118,400 - $177,600•Remote

About The Position

We’re looking for talented professionals, anywhere in the United States, to join us in bringing smart money management and payment solutions to everyone’s fingertips. At Green Dot, we are evolving to a new and permanent “Work from Anywhere” model designed to maximize the benefits of remote work, promote and enable a strong culture of performance and connectedness, and attract the best and brightest talent who align with our entrepreneurial spirit and mission. <<>><<>><<>><<>><<>><<>><<>><<>><<>><<>> JOB DESCRIPTION Professional 5, Lifecycle Marketing Job Summary We’re seeking a Lifecycle Marketing Manager with deep expertise in CRM, marketing automation, and data-driven personalization to lead the strategy, execution, and optimization of our end-to-end customer lifecycle across digital banking products. At this level, you will own the strategic direction of lifecycle programs, influence cross-functional partners, and drive measurable impact on customer engagement, product adoption, and long-term retention. You’ll set the vision for automated, intelligent communication programs that educate, empower, and build lasting trust with our customers. You will be responsible for shaping our multi-channel lifecycle roadmap, elevating our automation maturity, and partnering with leadership to ensure our communication ecosystem scales effectively as we grow.

Requirements

Bachelor’s degree required; advanced degree preferred.
7–10 years of experience in lifecycle marketing, CRM, or marketing automation, ideally within fintech, banking, or other highly regulated industries.
Demonstrated ownership of multi-channel lifecycle strategy and high-impact automation programs.
Expert-level proficiency with Braze, Iterable, Salesforce Marketing Cloud, or similar platforms.
Strong HTML skills; SQL proficiency strongly preferred.
Proven track record influencing cross-functional teams and driving roadmap decisions.
Exceptional project leadership, organizational capabilities, and attention to detail.
Advanced analytical skills with experience interpreting and presenting lifecycle data to senior leaders.
Excellent verbal and written communication skills.
Comfortable operating in high-growth, high-compliance, fast-paced environments.

Responsibilities

Strategic Lifecycle Program Leadership Develop and own the comprehensive lifecycle marketing strategy across email, SMS, push, and in-app channels, aligning programs to business goals, customer needs, and product priorities.
Define the multi-quarter roadmap for lifecycle automation, personalization, and messaging evolution.
Drive thought leadership around how lifecycle marketing contributes to growth, onboarding success, engagement, retention, and reactivation.
Establish frameworks for segmentation, triggers, and personalization at scale.
Advanced Lifecycle Campaign Execution Oversee the creation, QA, and deployment of highly automated, real-time, and event-driven journeys using Braze (or similar platforms).
Lead complex testing strategies (multivariate, incremental lift, holdout groups) to optimize performance and personalization.
Ensure messaging across channels is strategic, compliant, and aligned with brand and customer experience standards.
Champion innovation, continuously pushing our automation and personalization capabilities forward.
Customer Journey Management & Cross-Functional Influence Own the full customer journey mapping process and drive cross-functional alignment across Marketing, Product, Design, and Analytics to improve the customer experience.
Identify lifecycle friction points and champion enhancements that increase adoption of key features (direct deposit, savings tools, debit activation, etc.).
Partner with product and data teams to develop sophisticated behavioral, predictive, and lifecycle triggers.
Serve as the SME in lifecycle communications, influencing business stakeholders and leadership on customer-centric strategy.
Content, QA & Messaging Governance Oversee the development of mobile-responsive, accessible communications using HTML and platform templates.
Establish content QA standards and guide others in ensuring clarity, accuracy, compliance, and brand consistency.
Provide mentorship or direction to teammates or cross-functional contributors on lifecycle content best practices.
Data, Analytics & Optimization Leadership Own lifecycle reporting frameworks, dashboard requirements, and data-driven insights to monitor engagement, conversion, retention, and churn.
Partner with analytics to define KPIs, measurement methodologies, and attribution logic.
Use insights to inform strategic adjustments, long-term automation improvements, and experimentation roadmaps.
Guide deliverability best practices and oversee health of the sender ecosystem.
Compliance, Risk & Governance Lead lifecycle compliance efforts across CAN-SPAM, TCPA, data privacy, and financial regulatory requirements.
Partner with Legal, Compliance, and Risk to establish communication governance processes.
Ensure all customer-facing messages uphold the highest standards of accuracy, transparency, and regulatory compliance.