Product Specialist

Propio•Overland Park, KS

10d

About The Position

The Product Specialist provides day-to-day support to the Product Marketing Manager and the broader Marketing team. This role helps coordinate product marketing activities, organize materials, and assist with product launches and internal communications.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field
2–4 years of experience in product marketing, brand marketing, or go to market roles
Experience supporting product launches, messaging, and positioning
Background working with cross-functional teams (Product, Sales, Customer Success)
Strong understanding of go-to-market (GTM) strategies and product lifecycle management
Ability to conduct market, competitive, and customer research
Proficiency with marketing tools such as HubSpot, Marketo, Salesforce, or similar CRMs
Familiarity with analytics platforms (Google Analytics, Mixpanel, Amplitude)
Excellent written and verbal communication skills
Excellent attention to detail and listening skills
Self-motivated, confident, and resilient
Ability to learn new products and technologies quickly
Customer-focused mindset with strong problem-solving skills
Basic understanding of data analysis and reporting

Responsibilities

Assist with basic tasks related to product launches, updates, and marketing initiatives
Help gather information about products, features, and customer use cases
Develop in-depth user feedback
Support the creation and updating of product collateral
Organize and maintain product marketing materials such as presentations, one-pagers, etc.
Help distribute and implement product updates and marketing materials to internal teams
Conduct basic research on competitors, products, and market trends
Collect and organize data and feedback related to campaigns and product performance
Prepare basic reports and summaries
Provide support to keep tasks, timelines, and deadlines for product marketing projects moving forward
Assist with scheduling meetings/events and taking notes
Translate complex product features into clear customer-facing benefits