Product & Revenue Marketing Director

PADO•Morgantown, WV

9d•Hybrid

About The Position

PADO AI Orchestration, Inc., a groundbreaking new venture born out of LG Electronics and backed by LG NOVA, is revolutionizing energy management for the modern AI data center. We are on a mission to maximize "Compute Per Megawatt" by bridging the gap between infrastructure constraints and the explosive demand for AI-driven compute. Leveraging proprietary AI and machine learning, PADO provides the intelligent orchestration layer that optimizes power consumption, enhances site resiliency, and shifts data centers from static facilities to energy-aware assets. With the strategic backing of LG—a global leader in BESS storage, high-efficiency chillers, and liquid cooling—PADO provides an orchestration layer supported by LG’s world-class infrastructure expertise. We are seeking a high-impact Marketing Director to join our foundational team and serve as the principal architect of our brand narrative and demand engine. The Opportunity: This is not a traditional marketing role. You will have the unique opportunity to define the marketing strategy for a category-defining company. We are looking for a hybrid leader who can oscillate between Product Marketing (working deeply with our technical teams to translate AI orchestration into value) and Revenue Marketing (building a world-class marketing tech stack to generate high-quality leads).

Requirements

Proven Track Record: 5+ years of B2B marketing experience, with specific experience in the data center, energy, or critical infrastructure sectors.
The "Dual Threat": Demonstrated success in both technical product marketing and high-velocity revenue/growth marketing.
AI-Augmented Professionalism: You embrace the use of AI in your day-to-day. You proactively leverage AI tools to streamline your workflows, automate research, and enhance your creative output.
Technical Literacy: You are comfortable discussing technical concepts with subject matter experts and distilling those concepts for a broader audience.
Entrepreneurial Agility: You thrive in a high-growth startup environment where you are expected to build systems and strategies from scratch.
Education: Bachelor’s degree in Marketing, Communications, or a related technical field.

Responsibilities

Strategic Positioning: Develop and maintain our unique value proposition in an evolving landscape of AI infrastructure, power constraints, and grid services.
Content Leadership: Create high-authority whitepapers, blog posts, and webinars that position PADO as a thought leader.
Sales Enablement: Empower our deal makers with the technical tools, presentations, and competitor analyses needed to close seven-figure infrastructure agreements.
Campaign Execution: Design and execute integrated digital campaigns (SEO/SEM, LinkedIn, Email) focused on hyperscalers, neocloud, enterprise and colocation providers.
Online presence: Own and manage PADO’s online presence including website content updates, social media channels, and digital advertising campaigns.
Marketing Operations: Own the data. Track, analyze, and report on marketing ROI, ensuring our tech stack is optimized for lead flow and attribution.
Event Coordination: high-impact brand visibility and lead generation from industry events. Coordinate event presence, set-up booth space, onsite meetings and follow-up at major industry forums, partnering with LG Electronics as needed.
Product Documentation: Own product positionings and support creation of external facing product specifications and product briefs.
Proof Points: work with the product and delivery teams to document real product value from the field and find pathways to share with the industry.