Product Owner – Card Content Development Transformation

JPMorgan Chase & Co. • New York, NY

4h

About The Position

We are seeking a visionary and hands-on Product Owner to lead the design, build,
and optimization of our digital asset management (DAM) system and reusable
content library, enabling automated content creation and assembly for all card
marketing initiatives. This role is central to transforming our creative
development and deployment process, leveraging the full suite of Adobe
solutions—including AEM Cloud, Adobe Express, GenStudio, Dynamic Media, and
Firefly—integrated with our proprietary Marketing workflow platform.

As a Product Owner – Card Content Development Transformation (VP) you will lead
the design, implementation, and optimization of a digital asset management (DAM)
system and reusable content library for card marketing. This role drives the
transformation of creative development processes by leveraging Adobe solutions
(AEM Cloud, Adobe Express, GenStudio, Dynamic Media, Firefly) and integrating
them with proprietary marketing workflows. Responsibilities include architecting
a unified content ecosystem, enabling automated content assembly, streamlining
workflows, championing governance and compliance, and fostering cross-functional
collaboration. The ideal candidate has deep expertise in marketing content
management, experience with Adobe tools, strong strategic and analytical skills,
and a proven track record of leading teams through change.

Requirements

• 4-8+ years of related experience (product owner preferred; marketing or program management helpful)
• Deep expertise in the creative development lifecycle within a marketing organization, including content creation, design, review, approval, and deployment
• Proven experience architecting and delivering DAM and content management solutions, preferably using Adobe Experience Manager (AEM Cloud) and related Adobe tools
• Familiarity with automated content assembly, reusable component libraries, and design token systems
• End-to-end program delivery experience, including best practices, tools, and processes
• Strategic thinker with strong analytical abilities and initiative to drive successful execution
• Experience with agile practices and collaboration tools (e.g., Confluence, Jira, Figma, Lucid, Microsoft Teams)
• Ability to operate within a highly matrixed organization, influencing and communicating effectively across all levels
• Track record of leading teams through change, challenging the status quo, and delivering consistent marketing/customer experiences

Nice To Haves

• Familiarity with Adobe Express, GenStudio, Dynamic Media, Firefly, and integration with workflow solutions (preferred)

Responsibilities

• Lead the end-to-end design and implementation of a scalable DAM and reusable content library, utilizing Adobe Experience Manager (AEM) Cloud as the backbone for content management, automation, and deployment. Ensure seamless integration with Adobe Express, GenStudio, Dynamic Media, Firefly, and our campaign setup platform to support automated omnichannel content creation, personalization, and compliance.
• Develop and optimize processes for automated content creation and assembly, including editorial copy, images, disclosures, and other creative assets. Champion the use of reusable, brand-agnostic components and design tokens to drive consistency, flexibility, and speed to market across our paid and owned media channels.
• Collaborate with technology, marketing, and design teams to integrate Adobe solutions with our campaign setup platform, ensuring a single source of truth for content, real-time updates, and streamlined compliance review and approvals. Establish API-driven content supply chains and automated workflows to reduce manual effort and eliminate redundancies.
• Define and communicate a clear product vision for the creative development suite, aligning with business objectives and marketing goals. Advocate for scalable, future-proof solutions that empower marketing teams to build, style, and manage content independently, minimizing reliance on developers and operational teams.
• Serve as the day-to-day leader and facilitator, bringing together stakeholders across Card Marketing, Planning, Campaign Management, Activation, Product, Legal/Regulatory Review, and Lines of Business. Foster a collaborative environment where all voices are heard and ideas are openly debated.
• Establish robust governance models and documentation to ensure accessibility, brand consistency, security, and regulatory compliance. Partner with program managers to monitor progress, resolve issues, and communicate status to executive sponsors.
• Set clear problem statements, opportunity goals, baseline data, and success metrics. Maintain an analytical mindset to synthesize requirements, risks, and cross-dependencies across multiple workstreams.

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed