Product Marketing Strategist I – Lending Products
About The Position
Serve as a marketing executional product owner, supporting lead product owners with directing the delivery of holistic marketing campaigns from market strategy development to implementation to engage the member/prospect, achieve business goals, and increase share among members. Translate the business and product strategy into actionable and effective features/campaigns and user stories/campaign briefs to leverage member insights, cross-channel strategy, and intelligent targeting. Support cross-functional relationships and expertise in the Navy Federal brand and product portfolio. Assist portfolio subject matter expert (Chief Product Owner) and other marketing product owners within various value streams to anticipate, prioritize and plan campaign strategy across paid, owned, and earned channels. Apply internal and external marketing insights, data-driven strategy, and enterprise goals to guide and evolve both campaigns and initiatives to drive results. Works on assignments requiring considerable judgment and initiative. Minimum supervision.
Responsibilities
- Support lead product owners with directing the delivery of holistic marketing campaigns from market strategy development to implementation
- Translate the business and product strategy into actionable and effective features/campaigns and user stories/campaign briefs
- Leverage member insights, cross-channel strategy, and intelligent targeting
- Support cross-functional relationships and expertise in the Navy Federal brand and product portfolio
- Assist portfolio subject matter expert (Chief Product Owner) and other marketing product owners within various value streams to anticipate, prioritize and plan campaign strategy across paid, owned, and earned channels
- Apply internal and external marketing insights, data-driven strategy, and enterprise goals to guide and evolve both campaigns and initiatives to drive results
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
