Sr. Product Marketing Manager, Lending

Chime Financial•San Francisco, CA

7d•$176,000 - $244,000•Hybrid

About The Position

We are hiring for a Sr. Product Marketing Manager to lead go-to-market strategy across Chime’s Lending product ecosystem. In this role, you’ll own how we position and bring to market products like MyPay, SpotMe, and other lending and credit offerings—translating complex financial capabilities into clear, compelling value for our members. You’ll partner closely with Product, Risk, Legal, and Growth to shape product narratives, influence roadmap decisions, and drive responsible adoption. This role sits at the intersection of growth and financial responsibility, requiring strong strategic thinking, cross-functional leadership, and the ability to balance business impact with member trust and regulatory considerations. The base salary offered for this role and level of experience will begin at $176,000.00 and up to $244,000.00 Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience. In this role, you can expect to

Requirements

6–10+ years of experience in product marketing
2+ years of consumer lending experience
Proven track record of owning end-to-end go-to-market strategy for products or features
Strong expertise in positioning, messaging, and value proposition development
Experience partnering closely with Product, Growth, Brand, and Analytics
Ability to translate complex product capabilities into clear, compelling customer narratives
Strong analytical mindset with experience using data to inform strategy and measure impact
Demonstrated ability to drive cross-functional alignment and execution without formal authority

Responsibilities

Own and execute go-to-market strategy for key products and features, from launch through iteration and scale
Develop clear, differentiated positioning and messaging that drives customer understanding and adoption
Drive cross-functional alignment across Product, Growth, Brand, and Analytics to ensure cohesive execution
Influence product strategy and roadmap through customer insights, market understanding, and competitive analysis
Improve product adoption, engagement, and retention through data-informed marketing strategies
Partner with Growth and Lifecycle teams to ensure effective channel execution and performance optimization
Establish best practices and frameworks for repeatable, high-quality product launches

Benefits

Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute
Competitive salary based on experience
401k match plus great medical, dental, vision, life, and disability benefits
Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off
1% of your time off to support local community organizations of your choice
Annual wellness stipend to use towards eligible wellness related expenses
Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress