Product Marketing Specialist

SureCost•Saint Petersburg, FL

9d•$80,000 - $88,000•Remote

About The Position

As SureCost’s Product Marketing Specialist, you are responsible for making our products “fly-off the shelf.” This role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful. You get to collaborate with our Marketing team, specifically our Demand Generation Specialist, Marketing Operations Specialist and the BDR team, to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You’re obsessed with tracking performance, and have the data to prove what’s working and what isn’t. In addition to the Marketing team, you’ll regularly collaborate with the Sales and Product Management teams. It’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in. You are actively involved in campaign and go-to-market planning, using market research, performance insights, and buyer knowledge to inform strategic decisions. While this role does not own marketing or product strategy, it plays a critical role in shaping strategy through evidence-based insights and messaging recommendations.

Requirements

3+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
Proficient in productivity applications, such as Monday.com
Comfortable using collaboration and CRM tools such as Slack and Salesforce
Familiar with marketing automation tools such as HubSpot and Google Analytics
Comfortable using networking tools, such as LinkedIn
Exceptional ROI-tracking skills, able to prove what is—or isn’t—working
Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer
Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties
Comfortable operating with high ownership and taking initiative to source information
Bachelor’s degree required

Nice To Haves

Pragmatic Institute Certified (PMC) III preferred

Responsibilities

Demand Generation Messaging Review
Review and approve messaging for all demand generation assets, including emails, advertisements, webinar copy and landing pages.
Partner with Demand Generation to refine messaging based on performance, audience feedback, and campaign goals.
Help define and maintain SOPs and SLAs related to messaging review and approval in collaboration with Demand Generation, Marketing Operations and leadership.
Content & Copy Support
Write and edit copy for new content pieces, including reports, guides, landing pages and campaign materials.
Work directly with freelance copywriters to review, edit, and approve webinar decks and supporting content.
Ensure all content accurately reflects product capabilities, workflows, and approved messaging.
Sales Enablement
Create and maintain sales enablement materials such as one-pagers, pitch decks, battlecards and objection-handling tools.
Partner with Sales and BDR teams to identify messaging gaps, common objections, and questions from active deals.
Translate product workflows and customer use cases into clear, sales-ready messaging.
Market & Product Research
Conduct ongoing market, buyer and competitive research independently.
Proactively gather inputs from Product, Sales, and BDR teams without relying on formal handoffs.
Use research findings to inform messaging decisions, campaign direction, and enablement materials.
Synthesize research findings into clear recommendations that influence campaign planning, messaging priorities, and go-to-market decisions.
Cross-Functional & Agency Collaboration
Work closely with Marketing Operations to ensure messaging requirements are supported operationally.
Partner with the HUSL marketing agency to ensure external execution aligns with internal messaging standards.
Act as a messaging resource across Marketing, Sales, and BDR teams.

Benefits

Fully Remote work environment
Flexible PTO (Highly suggested 3-week minimum)
Flexible Hours to fit your work-life balance
100% medical insurance premiums covered for employees (with a PPO or HDHP/HSA plan to choose from and an employer HSA contribution if you elect the HDHP/HSA plan!) starting 1st of the month after start date
70% medical insurance premiums covered for dependents
Low-cost vision and dental coverage for employees and dependents
Automatic 3% employer contribution to 401k starting 1st of the month after 60 days of employment
12 weeks of fully paid parental leave
Company paid short term disability policy
Company paid life insurance policy
All necessary technology and equipment provided for your home office, including laptop, monitors, keyboard, mouse, and accessories
Professional development reimbursement to support continued learning