Product Marketing Specialist

USP • Rockville, MD

6d • Hybrid

About The Position

USP is seeking a Product Marketing Specialist – Digital Standards to support and enhance marketing programs for our Digital Standards and Emerging Standards product portfolio. This role blends product marketing, digital campaign execution, and lead‑generation strategy. The ideal candidate is hands‑on, data‑driven, and comfortable owning multi‑channel marketing initiatives that drive awareness, engagement, and conversion. This role is critical in shaping how industry perceives USP’s Digital Standards portfolio. You will translate complex technical and regulatory innovations into compelling narratives that inspire early adopters and drive collaboration across the pharmaceutical ecosystem. As pharmaceutical development and manufacturing continues its digitalization journey, USP is seeking to take an active, collaborative role in helping advance digitalization of analytical development and quality control workflows through the delivery of chemical reference and analytical method standards directly into digital environments. This position will help raise awareness, leading to collaborations that shape a new paradigm of quality standards. You will help tell the story of how pharmaceutical standards are evolving for digital workflows. As part of our mission to advance scientific rigor and public health standards, you will play a vital role in increasing global access to high-quality medicines through public standards and related programs. USP prioritizes scientific integrity, regulatory excellence, and evidence-based decision-making to ensure health systems worldwide can rely on strong, tested, and globally relevant quality standards. Additionally, USP’s People and Culture division, in partnership with the Equity Office, invests in leadership and workforce development to equip all employees with the skills to create high-performing, inclusive teams. This includes training in equitable management practices and tools to promote engaged, collaborative, and results-driven work environments.

Requirements

• Bachelor’s degree in marketing, communications, or related field.
• 2 years of experience in digital or product marketing, communications, or a related field.
• Experience developing content for scientific or regulated-industry audiences.
• Comfort with B2B funnel metrics, attribution models, and CRM/marketing automation integrations (e.g., Salesforce + Pardot/Marketo).
• Ability to translate complex digital/technology topics into compelling marketing narratives.
• Experience with social media scheduling tools (e.g., Hootsuite, Buffer).
• Familiarity with marketing automation platforms (e.g., Pardot, Marketo).
• Experience with native social platform insights.
• Experience in pharmaceutical, scientific, healthcare, nonprofit, or regulated industries

Nice To Haves

• Experience with genAI tools like ChatGPT, Microsoft CoPilot, etc for workflow improvements and automation.
• Demonstrable commitment to public health/patient safety/consumer protection.
• Comfortability with ambiguity.
• Demonstrated ability to problem solve and get things done.

Responsibilities

• Draft, execute, and optimize compelling content for conferences, sales enablement, email campaigns, newsletters, and organic social media in alignment with product messaging and campaign goals.
• Develop, execute, and optimize digital marketing campaigns that support product awareness, positioning, lead acquisition, and goals.
• Manage, maintain, and publish scheduled marketing content across channels.
• Coordinate content reviews, approvals, and asset delivery across internal teams and stakeholders.
• Support campaign setup and execution within marketing automation platforms (e.g., Pardot, Marketo).
• Assist with vendor coordination, including invoicing and communicating timelines or deliverables as needed.
• Monitor campaign performance using KPIs, dashboards, and analytics tools; provide insights and recommendations for continuous improvement.
• Develop messaging frameworks explaining Digital Standards to non-experts.
• Collaborate with product/program leads to define value propositions targeted at early adopters.
• Support creation of thought-leadership assets (whitepapers, explainer videos, infographics).
• Partner with industry relations / BD teams to align campaigns with collaboration opportunities.
• Contribute to conference strategy: booth messaging, speaker abstracts, promotional assets.
• Support personal development and market segmentation for new product categories.

Benefits

• USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well-being is protected.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level