Product Marketing Specialist

Murmuration

31d•$133,552•Remote

About The Position

Murmuration is seeking a Product Marketing Specialist to build and guide our product marketing program. This role is responsible for articulating what our products are, who they are for, and why they matter in collaboration with our Product Team. You’ll be part of a team to help translate civic tech and data products into compelling narratives, campaigns, and go-to-market plans that meet partners where they are. This role reports to the Sr. Manager of Growth Marketing and will help create the foundations of product marketing at Murmuration: positioning and messaging, as well as developing core collateral, launch and lifecycle processes, campaign strategies, and sales enablement. You’ll work closely with Product, Growth, Research, Partnerships, and Communications to ensure our story is consistent and grounded in partner needs. Job Level: P3

Requirements

4–7+ years of product marketing experience, ideally in B2B SaaS, civic tech, data products, or mission-driven technology;
Proven experience building product marketing foundations: positioning, messaging, launch processes, paid campaigns, and core collateral;
Exceptional writing and storytelling skills and the ability to distill complex products into simple and persuasive narratives;
Demonstrated ability to lead GTM for new products and features, coordinating across multiple teams;
Strong project management and prioritization skills — you can run multiple workstreams without dropping the ball;
Community research instincts — you want to deeply understand our partners’ and prospective partners’ needs, constraints, and motivations;
Comfort working in ambiguity, making structure where none exists, and iterating quickly;
A collaborative, low-ego approach and ability to influence without formal authority; and
Commitment to Murmuration’s mission and excitement about strengthening civic life.

Nice To Haves

Experience with research and data-driven products, and/or
Experience with paid campaigns and analytics tracking.

Responsibilities

Build and guide Murmuration’s product marketing program, including development of strategy and processes, and systems that improve cross-functional collaboration;
In collaboration with the Sr. Manager of Growth Marketing, own product messaging and storytelling to ensure we clearly articulate what our products are, who they’re for, what they make possible, and why they matter;
Build and maintain our product sales enablement library and partner with the Growth Team to identify enablement gaps and prioritize content development;
Drive go-to-market (GTM) for priority products and launches (including Explorer), from planning through execution and measurement;
Create and oversee core product marketing content and campaigns that support acquisition, adoption, and partner success;
Run Murmuration’s product marketing email program, collaborating with Product, Growth, and Success teams to ensure an efficient and effective process;
Execute paid campaigns focused on key product features, updates, and distribution strategies;
Conduct ongoing market, community, and partner research and/or manage external vendors to support that work when needed;
Provide internal teams with messaging, collateral, and training to ensure product communication is both consistent and effective;
Develop and support sponsorships/events opportunities that advance our growth goals, including sales enablement and coordinating sponsorship deliverables; and
Track performance and iterate on strategy using data and feedback.

Benefits

Health, vision, and dental insurance with 100% of premiums covered for you and qualifying family members;
Retirement benefits with a 5% employer match;
A flexible unlimited PTO plan;
Generous paid parental leave;
Pre-tax commuter benefits;
A company laptop;
A flexible remote work environment;
A home office setup stipend for all new employees;
Monthly reimbursement for remote work expenses;
A yearly professional development fund;
Mental health and wellness benefits through Calm and Better Help;
Yearly in-person staff retreats; and
A welcoming culture that celebrates diversity, equity, inclusion, and belonging.