Product Marketing Senior Manager - SMB

Dandy

10d

About The Position

Dandy is transforming the massive and antiquated dental industry—an industry worth over $200B. Backed by some of the world’s leading venture capital firms, we’re on an ambitious mission to simplify and modernize every function of the dental practice through technology. As we expand our reach globally, Dandy is building the operating system for dental offices around the world—empowering clinicians and their teams with technology, innovation, and world-class support to achieve more for their practices, their people, and their patients. Dandy is hiring an exceptional SMB Product Marketing Manager to help grow our SMB motion by sharpening how we position, sell, and win with small to medium U.S. dental practices. In this role you’ll see your work reflected in real revenue outcomes for the business. This role sits at the intersection of Product Marketing, Sales Enablement, and Revenue Operations. You will deeply understand how customers buy, how we sell, where we lose, and why – and then translate those insights into sharper positioning, better talk tracks, clearer competitive narratives, and more effective sales outcomes. If you love listening to sales calls, breaking down objections, analyzing competitive win/loss data, and turning insights into messaging and collateral that actually moves deals forward, this role is for you.

Requirements

4-5+ years of experience in Product Marketing, Sales Enablement, or Go-To-Market roles
Comfortable working with CRM data and analyzing win/loss data
Experience using and analyzing data with sales call intelligence tools
Proven ability to translate insights into clear messaging and sales tools
Comfort working closely with Sales

Nice To Haves

Prior experience supporting SMB or mid-market sales teams a plus

Responsibilities

Design and implement a repeatable sales burndown framework that analyzes win/loss by competitor, product, and key stage of the funnel enabling reps to win more often
Regularly listen to and analyze sales calls, identifying recurring objections, confusion points, and competitive trends
Refine SMB positioning by key competitor, product type, and use case based on real-world sales feedback
Develop and iterate on talk tracks that address the most common objections and competitive gaps
Ensure messaging is simple, clear, and aligned with how SMB buyers actually buy
Create and maintain competitive battlecards, one-pagers, and objection-handling guides
Partner with Sales Enablement to roll out new messaging and ensure adoption
Act as a trusted partner to Sales, RevOps, and Sales Leadership
Run regular feedback loops with frontline sellers and Sales leadership
Create a feedback loop with the Product team to ensure opportunities are surfaced for continued product innovation and improvement

Benefits

For full-time positions, Dandy offers a wide range of best-in-class, comprehensive, and inclusive benefits tailored to each country where we operate.
Our local benefits packages typically include healthcare, dental, mental health support, parental planning resources, retirement savings options, and generous paid time off—ensuring our team members are supported no matter where they live and work.

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