Product Marketing Senior Lead (Healthcare)

Whoop • Boston, MA

66d • Onsite

About The Position

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

WHOOP is hiring a Product Marketing Senior Lead to own go-to-market strategy and execution for the healthcare product portfolio, with a primary focus on WHOOP Advanced Labs. As a senior individual contributor, you'll serve as the marketing subject matter expert for clinical and health science products, translating complex clinical insights into compelling consumer narratives. You'll work cross-functionally with Product, Clinical, Brand, and Business Development teams to shape positioning, drive product launches, support partnership development, and ensure healthcare products deliver both scientific credibility and exceptional member value.

Requirements

• 7+ years of product marketing experience, ideally in consumer health technology, digital health, wellness, or healthcare services
• Proven success launching and marketing clinically oriented or science-based products to consumer audiences
• Strong command of go-to-market planning, positioning development, and performance measurement across marketing channels
• Experience working with scientific or clinical teams to ensure content accuracy and regulatory alignment
• Excellent communication and storytelling skills with ability to make the complex feel accessible and meaningful
• Strong cross-functional collaboration skills with a track record of influencing without authority
• Ability to thrive in fast-paced, ambiguous environments while maintaining strategic clarity and executional rigor
• BS/BA required; life sciences, health sciences, marketing or related field preferred
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions

Nice To Haves

• MBA or advanced degree a plus

Responsibilities

• Lead go-to-market strategy and execution for WHOOP Advanced Labs and future healthcare product expansions
• Develop positioning and messaging frameworks that balance scientific accuracy with consumer accessibility
• Create and execute integrated marketing plans, aligning across channels and optimizing for performance
• Partner with Clinical, Product, and Medical Affairs teams to ensure marketing efforts reflect regulatory standards and scientific integrity
• Translate member insights and clinical data into actionable marketing strategies that drive awareness, adoption, and engagement
• Collaborate with Brand, Creative, and Lifecycle Marketing teams to build member education and communication strategies for healthcare offerings
• Serve as the primary product marketing partner for healthcare product leadership, influencing roadmap prioritization and market strategy

Benefits

• WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.
• At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company's long-term growth and success.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Computer and Electronic Product Manufacturing
• Number of Employees: 501-1,000 employees