Product Marketing Lead

ClosingLock•Austin, TX

2d•Onsite

About The Position

We’re looking for a Product Marketing Lead to help drive product, commercialization and go-to-market (GTM) strategy for our product line. The ideal candidate is a decisive leader who leverages both data and creative problem-solving to identify and lead strategic product initiatives, revenue growth opportunities, and commercialization strategies. We’re looking for someone who thrives on crafting compelling narratives that highlight our product value propositions and bringing new products to market. You will partner with our Product Management, Marketing, Finance, Sales and Analytics teams to lead product commercialization strategy and GTM strategy, while influencing product roadmaps for a highly visible portfolio.

Requirements

10+ years of professional experience including at least 5 years in B2B Product Marketing, Product Strategy, or Management Consulting
Bachelor’s degree or equivalent experience
The ability to thrive in a fast-paced and ever-changing environment is a must
Proven experience identifying and driving strategic product initiatives
Experience partnering closely with Product in discovery, building packaging, and driving adoption and retention.
Proven experience bringing products to market with cross-functional teams (Product, Design, Analytics, Sales, Success, Customer Care etc), including GTM strategy and execution
Prior SaaS experience required (B2B2C is preferred, but not required)
Strong understanding of measuring performance through metrics and KPIs with the ability to tell a rich story through data
Self-starter with an incredible work ethic and team first mentality
Demonstrated ability to own a project start to finish
Strong analytical skills: comfort with data analysis, pricing, and presenting quantitative insights
Attention to detail and organization is paramount with a continuous desire to learn and improve
Proven track record of delivering to schedule and to results

Responsibilities

Partner with key stakeholders to develop and refine core customer portfolio vision, strategy, sizing, and plans
Identify, model and help to prioritize new product initiatives for both new and existing market segments
Take the lead on developing commercialization strategies for new product launches, including pricing, packaging, distribution models, as well recommend structural price changes for existing offerings
Conduct market and competitive analyses across key verticals to inform product strategy and positioning
Serve as a subject matter expert on our buyer personas, segmentation, industry trends and the messaging hooks that drive pipeline and revenue growth
Develop differentiated product positioning and messaging frameworks in support of new product launches; effectively communicate value propositions to customers, internal partners and frontline teams
Define success criteria, provide insights and direction, gather feedback, and laterally influence functional stakeholders to ensure effective go-to-market (GTM) strategy implementation