Product Marketing Senior Associate, Wayfair Professional
About The Position
We are actively collecting applications for this role and will begin reaching out to candidates the week of January 5, 2026. Wayfair Professional is seeking a strategic and customer-obsessed Product Marketer to help define, articulate, and amplify the value of our B2B offerings across large-project customers, key verticals, and the broader professional marketplace. This role is responsible for shaping how we position and go-to-market with our products, services, and solutions, ensuring our customers understand the “why,” not just the “what.”
Requirements
- 3-5 years of experience in Product Marketing, B2B marketing, or strategic marketing roles (experience in tech, CPG, or B2B preferred).
- Strong ability to translate complex offerings into simple, compelling messaging.
- Experience partnering with product, sales, or commercial teams.
- Comfort navigating ambiguity in a fast-paced, high-growth environment.
- Strong writing, storytelling, and strategic thinking skills.
Responsibilities
- Translate complex capabilities into compelling customer benefits, ensuring alignment with Brand on tone, visual identity, and long-term narrative.
- Partner with customer insights lead to conduct market, customer, and competitive analyses to inform product strategy, positioning, and opportunities for differentiation.
- Serve as the expert voice on customer needs, using insights to shape product direction and influence roadmap prioritization.
- Support GTM planning and launch execution for new offerings and existing product enhancements.
- Define launch timelines, messaging, customer value stories, and campaign positioning.
- Standardize and scale processes for product launches, release communications, and ongoing optimization.
- Monitor adoption trends and campaign performance to recommend improvements and inform future priorities.
- Collaborate with Integrated Marketing on channel strategy, campaign rollout, and amplification of key product stories through Sales Enablement.
- Partner with Product teams throughout the full lifecycle, ensuring customer value is clearly communicated and reflected in roadmap decisions.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
