Marketing Strategy Product Marketing Senior Associate

Fannie Mae • Reston, VA

5d • $94,000 - $122,000 • Hybrid

About The Position

As a valued colleague on our Single-Family Marketing team, you will contribute to planning and implementing all aspects of marketing policies, objectives, and initiatives for the products and services used by our sellers and servicers. You will work collaborate with the Single-Family Capital Markets team and subject matter experts to develop and execute a B2B marketing strategy, ensuring alignment with other marketing teams to meet the needs of lenders, servicers, and investors. The Marketing Strategy Product Marketing Senior Associate will play a pivotal role in shaping and executing strategic marketing initiatives that drive business growth, enhance customer engagement, and elevate the Fannie Mae brand. You'll thrive in a dynamic environment where innovation, data-driven decision-making, and customer-centricity are key. Your work will directly impact how we communicate with our clients and partners, promote our products and services, and deliver value to the mortgage finance ecosystem.

Requirements

• 2 years related experience in product marketing, marketing strategy and campaign execution.
• Bachelor's degree or equivalent.
• Ability to translate business objectives into marketing strategy.
• Strong storytelling skills.
• Prior B2B marketing experience.
• Experience supporting digital and brand marketing.
• Experience with integrated marketing strategy.
• Proven client management/relationship building skills.
• Comfortable with ambiguity; can lead and motivate others through uncertainty.
• Able to navigate new territories.
• Strong problem-solving skills.

Nice To Haves

• 4+ years related experience in product marketing, marketing strategy and campaign execution.
• Master's degree in relevant area of study.
• Capital markets, financial services or banking industry experience.
• Skilled in PowerPoint, Word and Excel.
• Experience using Adobe Workfront Fusion.
• Experience using Confluence, MS Teams, and SharePoint.

Responsibilities

• Strategic Marketing: Develop and execute marketing plans by partnering with business units to create integrated product strategies that enhance customer experience, align with priorities, and deliver effective campaigns.
• Sales Enablement and Collateral Development: Create compelling sales collateral, flyers, fact sheets, talking points, event collateral, and other marketing assets that support business development and customer engagement efforts.
• End-to-End Journey Mapping: Collaborate with cross-functional teams to design and implement marketing strategies that support the entire customer journey—from initial engagement to driving usage and adoption.
• Owned Channel Strategy: Manage and optimize outreach through Fannie Mae's owned channels, including email marketing, social media, new customer onboarding, user experience, and website content, ensuring consistency and effectiveness.
• Customer and Market Insights: Conduct and apply market research and customer insights to inform marketing strategies, messaging, and product, policy, and/or technology positioning.
• Brand Stewardship: Strengthen the Fannie Mae brand by positioning products and services in ways that resonate with our B2B audiences and deliver meaningful value.
• Develop Program Subject Matter Expertise: Work closely with account teams and internal subject matter experts, such as the Capital Markets and Investor Relations teams, Digital Products and Credit Policy teams, to effectuate change through marketing programs that inspire action.

Benefits

• Fannie Mae offers a broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees