Product Marketing Manager

Virgin Voyages • Plantation, FL

17d • Hybrid

About The Position

The Gig: We are seeking a highly strategic and results-oriented Product Marketing Manager to serve as the expert product owner for our Europe destinations and itineraries. This pivotal role holds direct accountability for the end-to-end marketing success of our European offerings, from initial market discovery to ongoing optimization. Additionally, this individual will provide critical marketing support for our fleet experience initiatives, ensuring a cohesive and compelling brand presence across all touchpoints. The ideal candidate will possess a deep understanding of the European travel market, a proven track record in product marketing, and the ability to drive cross-functional collaboration to achieve ambitious growth targets. This includes launching and marketing new and existing product offerings, including specific ships, onboard experiences, and potentially loyalty programs related to Europe. As a key member of our crew, this person will contribute significantly to building out the Product Marketing function at Virgin Voyages. This gig is based at VVHQ - our swanky Virgin Voyages Head Office in Plantation, FL where we follow a hybrid work environment. We can't wait to 'sea' you in person during our Collaboration Days, Tuesdays, Wednesdays, and Thursdays, while you enjoy Mondays and Fridays' as remote days.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
• 5+ years of progressive experience in product marketing, with a strong focus on travel, tourism, or hospitality.
• Demonstrated experience as a product owner or similar role with direct accountability for product success.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-backed decisions.
• Exceptional communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of an organization.
• Must be detailed oriented and have superior organizational skills.
• Experience communicating around complex products and distilling ideas into digestible concepts.
• Experience managing projects for print and digital platforms or products.

Nice To Haves

• Project management experience is preferred.
• Agency experience is a plus.
• This role requires flexibility, resourcefulness, and a keen eye for detail.
• A passion for travel and a deep understanding of what drives consumer choice in the destination market.
• Strategic thinker with the ability to translate complex information into clear, actionable marketing plans.
• Proactive and self-motivated, with a strong sense of ownership and accountability.
• Excellent project management skills, capable of managing multiple priorities in a fast-paced environment.
• Ability to thrive in a highly collaborative, cross-functional team environment.

Responsibilities

• Europe Destinations & Itineraries (Expert Product Owner & Accountable for Success): Discovery & Research: Lead the gathering of in-depth destination insights for Europe, defining unique selling propositions (USPs), identifying clear customer targets, and understanding market positioning. Collaborate closely with Product Management, Revenue & Commercial Teams, Destinations Teams, and Marketing Intelligence to produce comprehensive market research reports, competitor analyses, and target audience personas specific to Europe. Track competitive activity across the cruise and travel categories to inform strategic growth planning and execution for European products.
• Strategy Development: Develop and own the overarching marketing approach for Europe destinations, setting clear objectives and crafting compelling value propositions for our sailors. Develop strategic and insightful product briefs to drive excellent creative output and serve as a resource for the broader organization, ensuring alignment with overall brand strategy. Conduct continual audits of existing content across channels to optimize messaging for the European market. Work closely with Fleet Experience, Brand, and Revenue teams to identify priority and opportunity product offerings, including new itineraries, specialty sailings, and onboard experiences/packages for Europe.
• Planning & Execution: Translate strategic plans into detailed marketing campaigns for Europe, overseeing implementation across various marketing channels. Develop and manage the content calendar for European itineraries, ensuring timely rollout of campaigns. Collaborate with Studio, Media, Marketing, and Sales/Trade Marketing teams to produce effective marketing assets, allocate media budgets, and manage publishing/communications. Drive brand enhancements, activation plans, and trade support (events, engagement, co-op) specifically for Europe. Partner with Planning Lead to oversee marketing development, execution, and launch for relevant Product Marketing initiatives. Partner closely with Brand, Paid Media, and Digital Experience teams to effectively communicate Virgin Voyages' product offerings across multiple channels to drive brand consideration and conversion.
• Analysis: Measure and analyze performance metrics for all Europe destination campaigns, extracting actionable insights from data. Generate comprehensive performance reports and insights documentation, tracking key performance indicators (KPIs) to understand conversion drivers.
• Optimizations: Lead the implementation of continuous improvements based on performance analysis to enhance campaign effectiveness and increase bookings for Europe destinations. Oversee content audits, A/B testing, and process improvements to drive sustained growth and efficiency.
• Key Marketing Support for Fleet Experience Initiatives: Provide essential marketing expertise and support for initiatives related to the on-board fleet experience, ensuring consistent brand messaging and compelling communication. Collaborate with relevant internal teams (e.g., Product Development, Operations, Brand) to translate fleet enhancements into marketable features and benefits. Contribute to the development of marketing collateral, campaigns, and communications that highlight unique fleet experiences.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees