Product Marketing Manager

ObservePoint•Pleasant Grove, UT

23d•Onsite

About The Position

We are looking for a Product Marketing Manager who thrives at the intersection of product, sales, and go-to-market execution. This role owns core product marketing responsibilities such as positioning, messaging, launches, and customer insights, with a strong emphasis on enabling sales teams to win. You will be responsible for turning product value into clear narratives, practical sales assets, and field-ready guidance that helps sellers close deals faster and more confidently.

Requirements

4 to 7 or more years of experience in product marketing, preferably in B2B SaaS
Proven experience creating sales enablement materials that drive results
Strong storytelling and messaging skills with the ability to simplify complex products
Comfort working cross-functionally with Product, Sales, Marketing, and Enablement teams
Ability to balance strategic thinking with hands-on execution

Nice To Haves

Experience with analytics, MarTech, web privacy, or accessibility compliance
Familiarity with sales enablement best practices
Experience running or supporting win and loss programs

Responsibilities

Develop and own product positioning, messaging, and value propositions by audience and use case
Lead go-to-market strategy for new product feature launches
Translate product capabilities into clear customer outcomes and differentiation
Partner with Product, Marketing, and Customer teams to align roadmap, launches, and messaging
Build and maintain core assets including product pages, pitch narratives, solution briefs, and FAQs
Create and maintain sales enablement content, including:
Pitch decks and talk tracks
Battlecards and competitive intelligence
One-pagers, solution briefs, and customer proof
Objection handling and pricing or packaging guidance
Equip Sales with clear guidance on who to sell to, what to sell, and how to sell it
Lead sales training and readiness for launches through live sessions, recordings, and documentation
Partner with Sales Leadership to understand pipeline friction and optimize enablement accordingly
Ensure enablement assets remain current, discoverable, and actively used
Develop a deep understanding of customer needs, buying journeys, and personas
Gather insights from customer conversations, win and loss analysis, and field feedback
Monitor the competitive landscape and translate insights into actionable sales guidance