Product Marketing Manager

Gather AI•Pittsburgh, PA

46d

About The Position

We are seeking a modern, audience-focused Product Marketer to own the positioning, messaging, and go-to-market strategy for our products. You will be the expert on our audience, understanding their challenges, workflows, and what drives their decisions. You are someone who is not just familiar with but is excited to leverage AI and AI-powered tools to innovate and execute on marketing strategies. You will act as the crucial link between our product, marketing, and sales teams, ensuring we build and launch products that resonate deeply with the market.

Requirements

3-5+ years of experience in product marketing, preferably within a B2B SaaS or technology company.
A proven track record of developing and executing successful go-to-market strategies.
Deep empathy for the customer and experience in conducting audience research, persona development, and competitive analysis.
Exceptional storytelling, communication, and writing skills.
A collaborative mindset with experience working cross-functionally with product, sales, and marketing teams.
An analytical and data-driven approach to decision-making.
A strong interest and willingness to experiment with and adopt AI tools to drive efficiency and innovation.

Nice To Haves

Experience in the logistics, supply chain, or robotics industry is a plus.

Responsibilities

Positioning & Messaging: Go beyond product benefits to determine the core challenges our audience faces. You'll craft compelling messaging that positions our product as the essential solution to those problems.
Audience Expertise: Become the company's leading expert on our customers. You'll ensure we deeply understand the full scope of their challenges and how our product fits into their daily lives and technology stacks.
Go-to-Market Strategy: Plan and execute creative, evergreen product launches that are in service of a broader narrative of filling a specific audience need, moving beyond the traditional playbook.
Product Collaboration: Act as a strategic liaison to the product team, providing critical audience insights that shape the product roadmap and ensure we are building solutions that meet real-world needs.
Sales Enablement: Create content (e.g., case studies, datasheets, presentations) that shows how our product fits into the full-stack of tools our audience uses, helping prospects easily visualize its value in their workflow.
Content & Partner Marketing: Suggest and develop content that highlights a range of topics your audience cares about, improving SEO and engagement. You'll also identify and co-market with companies that serve our audience to create unique partnership opportunities.
Customer Advocacy: Use customer advocates to tell broader stories, creating full-funnel engagement with compelling customer content.
AI Integration: Actively seek out and implement AI and AI-powered tools to enhance every aspect of your workflow, from market research and content creation to data analysis and strategic planning.