Product Marketing Manager

Gitguardian•Boston, MA

22d•$150,000 - $175,000•Hybrid

About The Position

This position is based in the US with an East Coast preference; our ideal candidate will be hybrid, either in NYC or Boston. GitGuardian is a global cybersecurity startup. Among our early investors who saw our market value proposition, are the co-founder of GitHub, Scott Chacon, along with Docker's co-founder, Solomon Hykes. American and European top-tier VC firms have also invested in GitGuardian. GitGuardian teams have developed a Non Human-Identity Security platform for large organizations. Our solutions are already used by more than 600K developers worldwide and is the number 1 app on the GitHub marketplace! We are seeking a dynamic and technical Product Marketing Manager to join our growing team. You will be responsible for communicating our products' value to the market and establishing a strong messaging and positioning strategy. You will work closely with Product Management, Marketing, and Sales. By having a deep understanding of our product and environment, you will build a strategy to drive demand and usage of our products, taking into account the competitive landscape and our global market. Your Mission: You sit at the intersection of product, sales and marketing and your role is the glue that binds our product strategy to the tactics we need to drive success and achieve results. Before a product or feature launch, you own positioning and messaging, gather feedback, and determine overall go-to-market strategy. You play a key role in defining the target market and understanding the potential customer. Creation of product or feature launch plans and launching content. Creation of high-quality marketing content, including blogs, product videos, white papers. After product or feature launch, you focus on driving demand, adoption, and the overall success of the product or feature. You own positioning from building to enablement. You help with competitive intelligence that gives the team a deep understanding of the market. You develop vertical messaging for specific industries You develop a marketing plan in conjunction with our marketing team. You act as the primary thought leader for the products you support externally, including speaking engagements and written works. You collaborate with the Sales Enablement Manager to develop sales tools, training programs, and resources that enhance account executives' ability to sell our products effectively.

Requirements

Proven experience in Product Marketing in the DevOps or cybersecurity industry
Technical comprehension of DevOps and/or Appsec
Able to translate technical concepts in value
Experience and ability to develop powerful, to the point, C level oriented assets supporting the sales cycle
Competitive intelligence experience
Ability to dissect competitive solutions on messaging AND feature levels
Comprehensive project management skills and the ability to multitask effectively
Ability to work collaboratively with cross-functional and global teams

Responsibilities

Own positioning and messaging
Gather feedback
Determine overall go-to-market strategy
Play a key role in defining the target market and understanding the potential customer
Creation of product or feature launch plans and launching content
Creation of high-quality marketing content, including blogs, product videos, white papers
Focus on driving demand, adoption, and the overall success of the product or feature
Own positioning from building to enablement
Help with competitive intelligence that gives the team a deep understanding of the market
Develop vertical messaging for specific industries
Develop a marketing plan in conjunction with our marketing team
Act as the primary thought leader for the products you support externally, including speaking engagements and written works
Collaborate with the Sales Enablement Manager to develop sales tools, training programs, and resources that enhance account executives' ability to sell our products effectively

Benefits

25 days of PTO (employees are strongly encouraged to use all of it!)
9 public holidays
Health, Dental & Vision insurance (80% coverage), for individuals and their families
Short term & long term disability insurance (100% paid)
Travel policy including to our annual off-sites (South of France in early September?!)
Up to $300 towards your home office set-up
Monthly remote work stipend $70
Complimentary access to Talk Space
Referral bonus of $4000 for any new Guardians we might hire thanks to you
Pre-tax commuter plan access
401(k) with Empower
Becoming an early joiner of GitGuardian US team, with many opportunities for career development in the long term