Product Marketing Manager

Snappr • San Francisco, CA

5d

About The Position

We are looking for a versatile Product Marketer to communicate our newest product offerings against the perceived competition and to educate our ICPs on why to prioritize them.

If you're a people person, a storyteller, and if you thrive on the energy from your audience (a public speaker), you'll be set up for success.

But it doesn't end there - to be truly successful, you'll need to have strong analytical skills too, to autonomously uncover insights that drive campaigns and experiments.

Requirements

• You have experience with earlier stages (Series A to C) startups.
• You have focused mostly on B2B product marketing (as opposed to B2C).
• You have 3+ years of experience leading product marketing at a product-led startup.
• You have experience crafting compelling, value-driven product messaging and positioning, and creating product & content marketing collateral.
• You have experience conducting user research and writing insights on your own.
• You know your way around tools like Canva, Figma, Webflow, and ChatGPT.
• You love working closely with product teams and developers to understand every nuance of the product.
• You have experience with project management tools like Asana, Notion, and Trello.
• You want to work closely with the CEO to shape our brand and value proposition.
• You love being scrappy, rolling up your sleeves, and trying new things.

Responsibilities

• Interview customers and buyers and collect insight that drives experiments
• Conduct competitive market research and then turn that research into a winning strategy
• Research and define market segmentation (ICP, audiences)
• Write and design product functionality and use cases, benefit-driven features, white papers, case studies and testimonials, and drive distribution to all placements
• Position Snappr as a category leader and perfect the value proposition
• Work closely with product management, sales, and marketing teams to collaborate on learnings and improve GTM communication and product features

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 101-250 employees