Product Marketing Manager
About The Position
Imagine working at a place where innovation meets impact, and every day brings new opportunities to revolutionize the pharmacy industry! At ScriptPro, you’ll be part of a dynamic team that’s at the cutting edge of technology, creating solutions that make a real difference in people’s lives. ScriptPro develops, sells, and supports state of the art robotics and services in thousands of pharmacy settings around the United States and Canada. The Research & Development department at ScriptPro is dedicated to driving innovation and advancing technology to create cutting-edge solutions that enhance the efficiency and effectiveness of our products and services. This team focuses on developing new products and improving existing ones to meet market demands and customer needs. Job Summary: The Product Marketing Manager is a core member of the Product Management team, leading go‑to‑market efforts for new and established products that drive customer acquisition and company growth. This role works closely with Marketing, Sales, and Product Managers to ensure strong cross‑functional alignment. The Product Marketing Manager shapes the strategic direction of ScriptPro’s operational, financial, and clinical automation solutions for outpatient pharmacies. Responsibilities include developing impactful positioning, conducting market and competitive intelligence, and building go‑to‑market plans that highlight ScriptPro’s unique value propositions. The role also partners with product management to lead discovery initiatives that inform and influence the product roadmap.
Requirements
- Bachelor's in Marketing, Communications, Business or related field
- 5+ years of Product Marketing experience within B2B companies, particularly those with complex buying processes
- Experience conducting market research and developing buyer personas to inform compelling messaging, with a strong ability to distill complex, technical products into clear, differentiated positioning and value propositions
- Ability to create and execute effective go-to-market (GTM) strategies, incorporating the perspectives of multiple stakeholders
- Exceptional written and oral communication, organization, and interpersonal skills
- Ability to use data to identify opportunities, inform decisions, and drive measurable results
- Willingness to travel up to 15% for conferences, trade shows, customer meetings, and visits to headquarters
- Demonstrated commitment to continuous learning and customer‑focused problem solving, with the ability to investigate, inquire, and iterate effectively
- Proven ability to excel in high‑velocity settings, maintaining focus and delivering results amid changing priorities
- Strong cross‑functional collaborator with the ability to influence, align, and partner effectively with diverse teams to achieve high‑quality outcomes
- Must have high-speed reliable internet access with a hard-wired connection
- Must have a distraction free home office workspace
- Must be willing to participate in video virtual meetings (camera on)
Nice To Haves
- Pharmacy or healthcare experience
- MS or MBA degree
Responsibilities
- Develop Product Positioning & Messaging: Create clear, concise, and compelling product positioning and messaging that resonates with target audiences
- Go-to-Market Strategy: Lead go-to-market (GTM) planning, product launches, and campaigns, collaborating cross-functionally with internal teams and aligning efforts to ensure cohesive execution
- Customer & Market Insights: Work cross-functionally to gather customer feedback, market trends, and competitive intelligence, translating insights into actionable recommendations
- Customer Discovery: Lead the discovery process to analyze customer and market expectations, and market demand to help define strategies for new and existing products
- Sales Enablement: Work with marketing and technical teams to develop customer-ready materials, including product guides, pitch decks, case studies, and presentations, to help the sales team drive customer acquisition and retention
- Collaboration with Cross-Functional Teams: Work closely with Marketing, Sales, Customer Success, and Product teams to ensure consistent messaging, positioning, and customer experiences across all touchpoints
- Performance Measurement: Analyze the performance of programs, campaigns, and product launches, using data to optimize strategies and deliver results
- Perform other duties as assigned
Benefits
- Medical, Dental, Vision, Short-Term Disability, Company Paid Life Insurance & Long-Term Disability, 24/7 on campus Gym, and Vitality Wellness Program that helps lower your premium costs
- Paid Time Off (PTO), Parental Leave, nine (9) paid holidays, paid volunteer hours, Employee Assistance Program, company-sponsored events and team-building activities, 401(k) Retirement Plan with company match, financial investment services, employee discounts on products and services.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
