Product Marketing Manager

Teachstone

16d

About The Position

As a Product Marketing Manager at Teachstone, you will sit at the intersection of product, marketing, sales, and customer success, owning how our products are positioned, launched, and understood in the market. You will be responsible for shaping product narratives, leading launches, enabling go-to-market teams, and grounding our strategy in deep customer and market insight. You will work across a portfolio of products, services, and learning solutions, helping ensure that what we build connects clearly to customer needs and business outcomes. You will become a trusted partner to the Product and Growth teams, and a steward of clarity, consistency, and value across Teachstone’s product ecosystem.

Requirements

Bachelor’s degree or equivalent experience
3–5 years of experience in product marketing in a SaaS or technology-enabled environment
Demonstrated experience developing value propositions (VP Canvases), messaging frameworks, and positioning; examples required
Proven experience launching and growing successful products in close collaboration with growth, product, and other stakeholder teams
Proven ability to manage complex, cross-functional initiatives with structure and follow-through
Experience using Asana, HubSpot, WordPress, and Gong AI
Strong written and verbal communication skills; writing samples required

Nice To Haves

Product Marketing Alliance or Pragmatic Product Marketing certification
Comfort operating in a fast-paced, collaborative, and evolving environment
Ability to think strategically while executing with attention to detail

Responsibilities

Lead end-to-end go-to-market planning and execution for new products, major releases, and bundled offerings
Partner closely with Product, Demand Gen, Sales, Partnership Success, and Enablement to align timing, messaging, and activation
Translate product capabilities into clear market-ready narratives and launch assets
Develop and maintain value propositions, positioning statements, and messaging frameworks grounded in customer needs and outcomes
Ensure consistent, differentiated product messaging across web, campaigns, sales collateral, customer communications, and events
Act as the final steward of product language and narrative quality
Build deep understanding of customer segments, use cases, and buying dynamics through interviews, win/loss analysis, and research
Monitor competitive landscape and evolving market needs to inform positioning and roadmap conversations
Bring customer voice and market evidence into cross-functional decision-making
Create enablement materials (webpages, sell sheets, video etc.) that help Sales and Customer Success confidently tell the product story
Maintain and evolve an internal product catalog that supports clarity, alignment, and consistency across teams
Define success metrics for launches and product marketing initiatives
Analyze performance and adoption data to inform iteration and future strategy
Share learnings and insights to continuously improve GTM effectiveness