Product Marketing Manager - Salesforce

Nintex•Oklahoma City, OK

69d•Hybrid

About The Position

The Product Marketing Manager is responsible for executing timely launches and global campaigns that sustain sales growth momentum. The role also drives broad awareness, demand, adoption and loyalty for our products, among key audiences. Likewise, this role also aims to astound sales teams and company leadership with quality and timely readiness, sales aides and pipeline acceleration campaigns.â¯This position is part of the product management team, accountable for product differentiation, customer adoption and satisfaction, competitive share leadership, as well as sales growth, profitability and shareholder value.

Requirements

To be successful, we think you need:

Responsibilities

Derive customer and partner insight, and publish plentiful evidence of success stories
Establish formal and informal communications with customers and partners to gather suggestions, success stories, win/loss reasons
Manage evidence publishing as a systematic pipeline, and stimulate early design wins to infuse in PR and channel sales strategies
Study customers measurable gains and repurpose into ROI sound bites, reports and assessment tools
Understand usage scenarios as well as buying personas and cycles in order to create effective go-to-market strategies
Plan and coordinate timely launches and lead-nurturing sustain campaigns
Define and own the launch plan, with strategies, goals, go-to-market tactics, and cross-team coordination of project tasks
Collaborate with development team and marcom to establish unveiling and RTM dates, and monitor trade-offs to achieve milestones
Define communication plan to customers, channel/alliances, influencers and broad public
Work with sales, marcom, partner program and IT to create E2E campaigns for lead nurturing, pipeline acceleration and annuity retention
Model scalable 'pull/push' campaigns and define elements of 'to-customer, to-partner and through-partner' marketing
Create and disseminate messaging, content, sales aides and collateral
Coordinate the Positioning & Messaging creation process
Create special-purpose-content for themed campaigns, and work with Marcom to use PR, web, SEO, social, events, and other levers
Design marketing content to be easily customized and replicable by our channel partners in their own marketing efforts
Work with market influencers and SMEs to co-author and co-present content
Obtain endorsements and awards that can be disseminated in papers, collateral, presentations and sales aides
Own sales and channel readiness, and be a product advocate
Train and deliver sales aides to sales teams and partners
Ignite internal excitement about upcoming products
Attend and present during events and special sales calls
Work with alliances and technology partners to cross train sales and marketing teams, and co-present in events and webinars
Create regular flow of content into web, social media, user groups and broad community (papers, articles, videos, etc.)
Analyze competitors' go-to-market approaches
Identify competitors' messages, PR, awards, campaigns, events, joint marketing alliances
Anticipate moves and have proactive and reactive responses
Identify competitors' moves into our base of customers and partners
You may be directed to perform other reasonable tasks by your manager

Benefits

Global Gratitude and Recharge Days
Flexible, paid time off policy
Employee wellness programs and counseling resources
Meaningful peer recognition and awards
Paid parental leave
Invention/patenting assistance
Community impact, paid volunteer time, and opportunities
Intercultural learning and celebration
Multiple tools through which to learn and grow, and an incredible global community

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