Salesforce Product Owner

National Food Group-posted 2 days ago
Full-time • Mid Level
Hybrid • Novi, MI
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National Food Group is seeking a Salesforce Product Owner to lead the ownership, evolution, and business value realization of Salesforce across Sales and Marketing. This role serves as the internal Product Owner for Salesforce and is accountable for platform outcomes, user adoption, and alignment to business processes. Salesforce is being implemented as the system of engagement, while NetSuite remains the system of record. The Salesforce Product Owner ensures Salesforce delivers measurable commercial value without duplicating or destabilizing core ERP functionality. This is a critical role that blends CRM ownership, business process leadership, and integration awareness.

  • Act as the Salesforce Subject Matter Expert, helping to define the CRM strategy, priorities, and roadmap.
  • Own Salesforce business requirements, translating them into clear, enforceable platform decisions.
  • Define and govern lead lifecycle, pipeline stages, forecasting logic, and campaign attribution.
  • Ensure Salesforce aligns to agreed business processes and supports organizational goals.
  • Act as the internal Salesforce Product Owner during implementation, partnering closely with the Project Manager and implementation partner.
  • Participate in discovery sessions, design workshops, and solution reviews.
  • Validate Salesforce configuration, integrations, and data models.
  • Support user acceptance testing using real-world Sales and Marketing scenarios.
  • Ensure business and platform readiness for go-live.
  • Own day-to-day Salesforce platform management post go-live.
  • Manage enhancement intake, prioritization, and release planning.
  • Oversee Salesforce and Tableau dashboards, reports, and KPIs for Sales and Marketing.
  • Drive adoption through training, communication, and continuous improvement.
  • Partner with NetSuite and integration teams to ensure accurate and reliable data synchronization.
  • Act as the primary escalation point for Salesforce-related issues and questions.
  • Strong business acumen with the ability to translate strategy into system behavior.
  • Excellent written and verbal communication skills.
  • 5-8 years of experience working with Salesforce in a business-facing ownership role, including responsibility for configuration decisions, automation strategy, reporting outcomes, and platform adoption.
  • 2–4 years of experience owning or governing Tableau-based reporting, including defining KPIs, partnering with data or BI teams, and ensuring alignment between Salesforce data and enterprise reporting standards.
  • Highly organized, self-directed, and outcome-oriented.
  • Ability to work effectively in a fast-paced, collaborative environment.
  • Extensive hands-on experience overseeing Salesforce Sales Cloud in a business-facing role.
  • Proven success supporting Sales and Marketing teams through CRM adoption and change management.
  • Strong understanding of CRM concepts including lead management, pipeline, forecasting, and reporting.
  • Working knowledge of system integrations and data synchronization concepts.
  • Experience partnering with external implementation or consulting firms.
  • Salesforce and/or Tableau certifications preferred.
  • Health insurance (medical, dental and vision coverage)
  • 401(k) Savings Incentive Plan
  • Paid vacation
  • Paid holidays
  • Fitness Center on-site available to all Team Members
  • Medical insurance
  • Dental insurance
  • Vision care insurance
  • Group life & voluntary life insurance
  • 401(k) savings plan
  • Flexible savings plan
  • Short-term & long-term disability
  • PTO & PTO buy up
  • Tuition reimbursement
  • Wellness reimbursement
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