Product Marketing Manager

Vibe • New York, NY

11d • $120,000 - $180,000 • Hybrid

About The Position

You'll join the Product & Brand Marketing team, reporting directly to the Head of Product Marketing. We're looking for a Product Marketing Manager who can turn product innovation into compelling stories, GTM programs, and revenue-driving enablement.
In this role, you'll help shape how Vibe brings products to market — crafting crisp messaging, developing high-impact launch content, and partnering across teams to position Vibe as a leader in streaming TV advertising. You'll translate complex capabilities into clear value narratives, support sales with the assets they need to win, and collaborate on case studies that highlight real customer impact. Driven by data and iteration, you'll help sharpen the GTM motion so every launch lands, resonates, and drives measurable product adoption and growth.
Three reasons someone great wants this job: you'll have real ownership over how the market understands a category-defining platform, you'll work across the full PMM surface — positioning, GTM strategy, sales enablement, and competitive intelligence — and you'll do it at the exact moment streaming TV becomes performance marketing's next major channel.

Requirements

• 4–6 years in product marketing in B2B SaaS, enterprise software, or streaming TV/connected TV advertising — with clear ownership over positioning, launches, or sales enablement
• Proven ability to build messaging that translates product capabilities into buyer-ready value narratives
• A portfolio of sales enablement assets you've owned end-to-end: one pagers, decks, battlecards — not just contributed to
• Strong writing skills for GTM content — product announcements, web copy, launch assets, case studies
• At least one AI-automated workflow running independently in your day-to-day — using AI only to write doesn't count
• Track record of working cross-functionally with Product, Sales, and CS simultaneously and shipping on time

Nice To Haves

• Experience contributing to a major product launch or company repositioning — new category, significant GTM shift, or platform expansion
• Background recording or producing product demos
• Experience at a company with a strong, active marketing presence — you know what good GTM culture looks like because you've worked inside one

Responsibilities

• Define and evolve Vibe's positioning across key buyer segments — translating product capabilities into clear business value narratives
• Own messaging consistency across every external surface: web, sales decks, event materials, and announcements
• Partner with the website and design teams to bring updated positioning to life across key pages
• Build and run a repeatable GTM launch process — checklist, content, enablement — delivered on time for every feature
• Produce short-form launch content that drives product awareness and adoption across channels
• Collaborate with design and web to bring launch surfaces to life with speed and consistency
• Own the sales content pipeline: one pagers, decks, battlecards, and competitive intelligence
• Track and improve the Sales Confidence Score — a quarterly AE survey measuring positioning clarity, collateral quality, and confidence to close
• Work directly with sales and CS leaders to identify gaps and ship assets fast, without needing to be managed
• Partner with customer success to source, write, and ship case studies that highlight measurable impact
• Build a repeatable process so strong customer stories are never bottlenecked
• Define and track PMM impact metrics: product adoption, asset performance, and sales enablement effectiveness
• Use AI tools to monitor competitor ads, pricing, and messaging shifts in real time — and turn those signals into battlecards and positioning updates

Benefits

• Variable pay — based on objectives you hit. No arbitrary targets.
• Hybrid flexibility — We're in NYC's Flatiron District and our team is in 3x a week!
• Full health coverage — Comprehensive medical, dental, and vision insurance.
• 401(k) with matching — We invest in your future, not just your output.
• Unlimited PTO — Take the time you need. We measure results, not hours.
• Parental leave — Paid leave for all parents.
• Annual offsite — The whole team, once a year, somewhere worth the trip.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed