Product Marketing Manager - New York, NY
About The Position
As Product Marketing Manager - Restaurant, you will define and execute strategies that drive awareness, adoption, and engagement with Blackbird's products. This is a cross-functional role that requires collaboration across Marketing, Product, Design, UXR, Engineering, Sales, and Data teams to bring new features, partnerships, and programs to market. This role is perfect for a resourceful, data-driven, and creative marketer who can think strategically but also execute with urgency. If you thrive in fast-paced environments and love building things from the ground up, we'd love to meet you.
Requirements
- 4-6 years of product marketing experience in consumer tech, hospitality, or fintech.
- Strong ability to work cross-functionally to develop and execute GTM campaigns.
- A data-driven approach to marketing, with experience using insights to refine messaging and positioning.
- Experience marketing consumer-facing digital products, preferably in mobile apps or marketplaces.
- Hospitality or restaurant tech experience is a must.
- Excellent storytelling and communication skills-ability to craft compelling narratives.
- Highly entrepreneurial mindset-proactive, resourceful, and able to execute independently.
- Strong understanding of retention, lifecycle marketing, and engagement strategies.
Responsibilities
- Develop and refine audience insights & value propositions for restaurants and industry to drive engagement and adoption.
- Lead go-to-market strategy and execution for new product features, partnerships, and campaigns, ensuring consistent messaging across all channels.
- Own restaurant and industry communications and lifecycle marketing, including messaging, email, and push notifications to drive retention and engagement.
- Collaborate cross-functionally with Product, Design, Engineering, Sales, and Data teams to ensure alignment and execution of marketing strategies, and resourcing collateral for excelled GTM.
- Define success metrics and analyze performance, using data to inform marketing strategies, optimize campaigns, and improve product adoption.
Benefits
- stock options
- benefits (including medical, dental, vision, flexible time off, 401(k))
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
Industry
Publishing Industries
Education Level
No Education Listed
Number of Employees
11-50 employees
