Product Marketing Manager - New York, NY
About The Position
As Product Marketing Manager - Restaurant, you will define and execute strategies that drive awareness, adoption, and engagement with Blackbird’s products. This is a cross-functional role that requires collaboration across Marketing, Product, Design, UXR, Engineering, Sales, and Data teams to bring new features, partnerships, and programs to market. This role is perfect for a resourceful, data-driven, and creative marketer who can think strategically but also execute with urgency. If you thrive in fast-paced environments and love building things from the ground up, we’d love to meet you.
Requirements
- 4-6 years of product marketing experience in consumer tech, hospitality, or fintech.
- Strong ability to work cross-functionally to develop and execute GTM campaigns.
- A data-driven approach to marketing, with experience using insights to refine messaging and positioning.
- Experience marketing consumer-facing digital products, preferably in mobile apps or marketplaces.
- Hospitality or restaurant tech experience is a must.
- Excellent storytelling and communication skills—ability to craft compelling narratives.
- Highly entrepreneurial mindset—proactive, resourceful, and able to execute independently.
- Strong understanding of retention, lifecycle marketing, and engagement strategies.
Responsibilities
- Develop and refine audience insights & value propositions for restaurants and industry to drive engagement and adoption.
- Lead go-to-market strategy and execution for new product features, partnerships, and campaigns, ensuring consistent messaging across all channels.
- Own restaurant and industry communications and lifecycle marketing, including messaging, email, and push notifications to drive retention and engagement.
- Collaborate cross-functionally with Product, Design, Engineering, Sales, and Data teams to ensure alignment and execution of marketing strategies, and resourcing collateral for excelled GTM.
- Define success metrics and analyze performance, using data to inform marketing strategies, optimize campaigns, and improve product adoption.
Benefits
- stock options
- benefits (including medical, dental, vision, flexible time off, 401(k))
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
11-50 employees
