Product Marketing Manager

KFC•Irvine, CA

1d•Hybrid

About The Position

As a Product Marketing Manager, you are responsible for driving strategic planning, development, and go-to-market execution for the expansion of Taco Bell’s beverage-centric Live Más Café store concept, spanning both national initiatives and store experiences in partnership with internal and external cross-functional partners. The ideal candidate is strategic, collaborative, and entrepreneurial with the ability to think big, bring a distinctive POV, and execute effectively in a fast-paced environment. This person can inspire cross-functional teams, driving ideas to action, while continually measuring and optimizing efforts to accelerate growth and business impact.

Requirements

BA or BS Degree; MBA preferred.
Minimum 8+ years of relevant experience including 3-5 years on well-established CPG product or in QSR/Restaurant industry preferred.
Demonstrated leadership, project management, and planning skills.
Experience developing and tracking Marketing KPIs.
Positive, can-do attitude and collaborative leadership style.
Genuine passion for food and customer experience.
Strong analytical and creative problem-solving skills.
Strong project management, presentation, and interpersonal/influencing skills.

Nice To Haves

MBA preferred.
Minimum 3-5 years on well-established CPG product or in QSR/Restaurant industry preferred.

Responsibilities

Manage day-to-day Live Más Café workstream, overseeing multiple facets spanning across beverage menu innovation, store design, and operational frameworks to ensure scalable success.
Lead a cross-functional team on Live Mas Café to plan & deliver the innovation pipeline, product launches, and limited time offers.
Lead the strategy and execution of 2026 U.S. market expansion, defining objectives, shaping test design, aligning cross-functional teams to deliver operational excellence, capture key learnings, and build the blueprint for future national scale.
Drive cross-functional leadership alignment discussions to progress key workstreams and projects, including but not limited to product exploration, creative development, merchandising briefs and launch plans.
Collaborate with cross-functional partners including Consumer Insights, Food Innovation, Brand, Finance, Tech, and Operations on product commercialization, forecasting and performance reporting, local store marketing, and overall go-to-market execution of new store launches.
Translate business insights and consumer learnings into strategic tactics and levers that continue sustain store Live Más Café performance and drive incremental growth.
Engage and coordinate with key franchisee partner, maintaining regular touchpoints and alignment to support store-level launches and drive consistent operational success.
Coach and develop a product marketing team to enable and deliver key goals & responsibilities.

Benefits

Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, carwash,
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag