Product Marketing Manager

Comscore • Los Angeles, CA

11d • Hybrid

About The Position

Comscore is a trusted leader in cross-platform measurement, helping brands, publishers, and platforms understand how audiences engage with content across every screen. As media continues to evolve, we’re building the next generation of measurement and activation solutions that power smarter decisions, greater transparency, and better outcomes across the ecosystem. Comscore’s Product Marketing team, the connective tissue between customer needs and our technical teams, is seeking a Product Marketing Manager to help simplify and amplify our suite of measurement and programmatic activation products. You will partner closely with Commercial, Product and Marketing teams to socialize the product roadmap, support product rollouts and drive adoption and usage of Comscore offerings. The ideal candidate for this role is someone who enjoys influencing how products speak to the customer, finding creative ways to address customer needs, and seamlessly navigating strategic and tactical business needs. You love a fast-paced environment, have a collaborative spirit and revel in storytelling with data.

Requirements

• 5+ years of marketing experience, including at least 3 years of direct product marketing experience for an tech platform, measurement vendor, OEM or publisher with cross-channel, video and television-related products
• Strong understanding of the ad ecosystem holistically, across all formats and channels
• Technically savvy, with experience in and deep understanding of the programmatic ad tech industry as well as ad-measurement
• Experience building and executing marketing and go-to-market plans and campaigns
• Master of simplicity: organized thinker with excellent written and verbal interpersonal skills. You can simplify complex topics and explain them clearly and concisely.
• Strong writing, presentation skills and analytical orientation – must love data, and be able to articulate the business impact
• Excellent interpersonal skills to interact with cross-functional teams, and external partners
• Enthusiastic self-starter with an ability to manage multiple projects, and capable of flourishing in a fast-paced and dynamic environment

Responsibilities

• Lead the go-to-market launch of new releases, features and product initiatives and manage the cross-functional implementation of the launch plan
• Develop differentiated product positioning and value proposition through customer-centric messaging and marketplace intelligence
• For each product launch, conduct market segmentation, define ideal customer profiles, define launch phases, develop product positioning/value props and articulate KPIs for benchmarking
• Own the development of customer/external roadmaps for different customer segments in your product area(s)
• Ensure sales readiness by producing internal and external product-related content such as product sheets, case studies, presentations, sales training and partner communications
• Foster deep cross-collaboration between Product, Sales, and Marketing to consistently deliver clear, compelling, and differentiated product positioning within a highly competitive landscape.
• Partner closely with Brand Marketing in developing market-facing narrative, ensuring accurate product positioning and proof points are incorporated into social, event and other external activations.
• Develop competitive analysis resources, including battle cards

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed