Product Marketing Manager

Data Axle - Inboxable

5d•Remote

About The Position

This position is responsible for developing and executing product marketing strategies that clearly communicate the value of Data Axle’s products and solutions to the market. The Product Marketing Manager translates complex technical capabilities into differentiated positioning, messaging, and go-to-market plans that enable Sales, Marketing, and Customer Success teams to drive adoption and revenue growth. This role partners closely with Product Management, Revenue Enablement, and Sales leadership to support product launches, sales effectiveness, competitive positioning, and ongoing release marketing. The position combines strong product fluency, market insight, and hands-on execution to ensure consistent and compelling messaging across the customer lifecycle.

Requirements

Strong knowledge of product marketing principles including positioning, messaging, and go-to-market strategy
Ability to translate complex technical concepts into clear, compelling business value
Experience developing sales enablement materials and supporting revenue teams
Strong understanding of B2B SaaS, data, analytics, or enterprise technology markets
Excellent written, verbal, and presentation communication skills
Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
Ability to operate independently and influence cross-functional stakeholders
Analytical mindset with the ability to use market and performance data to inform decisions
Collaborative, adaptable, and comfortable in fast-paced environments
Bachelor’s degree in Marketing, Business, Communications, or related field preferred
Approximately 5+ years of Product Marketing experience in B2B SaaS, data, analytics, or enterprise technology environments
Proven experience partnering with Sales and Product teams to drive go-to-market impact

Nice To Haves

Experience leading or supporting product launches preferred
Experience with enterprise or complex sales motions preferred

Responsibilities

Develop and maintain clear, differentiated product positioning and messaging aligned to target buyers and market opportunities
Translate technical product capabilities into customer-focused value propositions tied to measurable business outcomes
Create and manage messaging frameworks, personas, use cases, and core product narratives
Partner with Revenue Enablement and Sales to develop practical sales tools including pitch decks, talk tracks, objection handling guides, and proof points
Support Sales teams by improving message adoption, deal effectiveness, and competitive differentiation
Gather and incorporate field feedback to refine messaging and go-to-market strategies
Plan and support cross-functional product launches from strategy through adoption and measurement
Align Product, Marketing, Sales, and Customer Success around launch goals, timelines, and success metrics
Monitor competitive landscape, buyer needs, and market trends and translate insights into actionable guidance
Develop competitive intelligence and positioning to clarify strengths and areas of differentiation
Partner closely with Product Management to understand roadmap priorities and market requirements
Support release marketing by translating ongoing enhancements into customer-facing value and internal enablement content
Ensure consistent communication of releases and updates across go-to-market channels
Track performance metrics and recommend optimizations to improve adoption and revenue impact
Perform other miscellaneous duties as assigned by management.