Product Marketing Manager

GAINSystems•Atlanta, GA

43d

About The Position

We’re looking for a strategic and hands-on Product Marketing Manager with a strong background in supply chain planning to join our team. This role is critical in shaping how we communicate the value of our platform to the market and our customers. You’ll serve as the connective tissue between Product, Sales, and Marketing—bringing our solutions to life in a way that resonates with our ideal customers and drives results.

Requirements

5-7 years in product marketing or a related role within B2B SaaS, with a strong preference for experience in supply chain planning or adjacent domains.
Solid understanding of supply chain buyer personas, pain points, and industry trends.
Demonstrated ability to build and execute launch plans, develop messaging frameworks, and produce high-impact marketing materials.
Strong collaboration and communication skills; experience working cross-functionally with product, marketing, and sales teams.
Excellent writing and storytelling abilities—able to distill technical concepts into clear, value-driven language.
Strategic thinker with a bias toward action and a results-driven mindset.

Responsibilities

Support Go-To-Market (GTM) Strategy
Contribute to product launch planning by helping develop positioning, messaging, and cross-functional coordination.
Collaborate with product management to translate features and roadmap items into clear, value-focused narratives.
Help Refine Ideal Customer Profiles (ICPs)
Use market research, competitive insights, and customer interviews to clarify ICPs and buyer personas across industries and roles.
Assist in creating targeted messaging frameworks that reflect what matters most to our ICPs and align with GAINS' outcomes-driven approach.
Create Strategic Messaging & Content
Develop compelling, differentiated messaging for use across campaigns, the website, sales materials, and customer communications.
Write and package solution briefs, whitepapers, case studies, and sales enablement tools that tell the story of how GAINS drives real business results.
Bridge Sales, Product, and Marketing
Educate and enable the sales team with tools, messaging, and competitive positioning that supports every stage of the buying journey.
Be the voice of the customer internally—ensuring the product roadmap and marketing strategies align with market needs and feedback.
Track and Optimize
Measure the success of product marketing initiatives and continuously refine strategies based on performance and feedback.

Benefits

Be part of a team solving real-world supply chain problems with modern technology and a composable, decision-oriented approach.
Help shape how the market views a new category of planning that delivers outcomes—not just dashboards or data.
Join a collaborative, fast-paced team that values innovation, impact, and customer success.

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