Product Marketing Manager

Geologics • Bedford, MA

4d • Hybrid

About The Position

Bring consumer product marketing strategy to life across all customer touchpoints. Support global go-to-market activities in close partnership with the Go-to-Market Analyst and cross-functional teams. Develop and execute go-to-market strategies, product positioning, messaging, launch materials, and creative briefs-ensuring consistency across the customer journey, product strategy, and master brand. Review and provide feedback on all messaging and creative assets to ensure alignment with overall product strategy. Partner with the Consumer Insights team to initiate and evaluate positioning and messaging research within a competitive context. Define product messaging and claims, working closely with Legal to ensure accuracy and substantiation. Manage day-to-day project workflows, creating and maintaining detailed project timelines. Collaborate with Global Sales teams to gain alignment on customer-facing assets and messaging. Understand the product roadmap and work closely with Product Management to articulate key consumer benefits.

Requirements

• 3-5 years of marketing or product marketing experience within a brand or agency setting.
• A strategic, creative, and innovative mindset, with enthusiasm for new challenges.
• Strong attention to detail and ability to manage multiple projects, priorities, and deadlines.
• Proven success collaborating across global, cross-functional teams.
• Excellent written and verbal communication skills.
• Strong organizational skills and a results-driven, accountable work style.
• Experience with digital project management tools is a plus.
• Experience improving key marketing processes using process improvement tools.
• Bachelor's degree in Marketing or a related field.

Nice To Haves

• Direct-to-consumer (DtC) experience is a plus

Responsibilities

• Bring consumer product marketing strategy to life across all customer touchpoints.
• Support global go-to-market activities in close partnership with the Go-to-Market Analyst and cross-functional teams.
• Develop and execute go-to-market strategies, product positioning, messaging, launch materials, and creative briefs-ensuring consistency across the customer journey, product strategy, and master brand.
• Review and provide feedback on all messaging and creative assets to ensure alignment with overall product strategy.
• Partner with the Consumer Insights team to initiate and evaluate positioning and messaging research within a competitive context.
• Define product messaging and claims, working closely with Legal to ensure accuracy and substantiation.
• Manage day-to-day project workflows, creating and maintaining detailed project timelines.
• Collaborate with Global Sales teams to gain alignment on customer-facing assets and messaging.
• Understand the product roadmap and work closely with Product Management to articulate key consumer benefits.

What This Job Offers

• Career Level: Mid Level