Product Marketing Manager

Great Plains Mfg•Salina, KS

13d•Onsite

About The Position

Land Pride, a division of Great Plains Manufacturing, has an opportunity for a motivated and highly qualified individual to join our team as a Product Manager in our Marketing Department. This role will be based in our Corporate Offices located in Salina, KS. The Construction Equipment (CE) Product Marketing Manager (PMM) is responsible for Land Pride Kubota-branded line of attachments, linking Engineering, Marketing, and Sales, taking over when the product is market-ready. The PMM is the one responsible for product introduction, helping with messaging and marketing content, and helping to ensure product success. The PMM will identify features and benefits that will add value to the product for customers and dealers – then work as part of the Marketing Team to create effective sales and marketing strategies, as well as assisting with product training opportunities. This position reports directly to the GPM Director of Marketing and Sales Ops.

Requirements

Bachelor's degree (B. A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.
Product experience is required including knowledge of all Kubota Power Units – especially Tractors, SVLs/SSLs and Mini Excavators
Knowledge of attachments and implements and their uses is essential
Excellent interpersonal skills, communication skills, and presentation skills are required
Above average computer skills, including Microsoft Office (Word, PowerPoint, Excel, Outlook)
Must be a self-starter with outstanding leadership qualities
Overnight and weekend travel will be required for shows, training, and Kubota events – approximately 25% of time is travel

Responsibilities

Participate in overall product strategy, research, and development requirements and coordination between Kubota and Land Pride for new and emerging products.
Product Comparisons with focus on feature/benefit and competitive price comparisons. Help with messaging on marketing materials that clearly communicate the product’s features and benefits.
Training on new products with the internal staff, sales, and dealers; customer demos as needed.
Support Sales by providing them with the resources, training, and tools they need to effectively sell the product – including, but not limited to, sales materials (working with Marketing), training manuals, and competitive analysis for both features and pricing.
Attend Land Pride and Kubota Dealer Events including Kubota Connect Dealer Meetings and Dealer Training.
Attend Shows and Meetings as needed; some product set up required.
Conduct market research to understand customer needs, identify competitive landscape, and define the product’s target audience. Voice of Customer is a key aspect of the PMM role, seeking to gather information regarding product acceptance and user experience.
Help develop and execute go-to-market plans, including messaging and content creation, to introduce new or updated products to the market. This includes working with Marketing to develop product narratives and drive the development of digital assets including photos and videos.
Analyze available data to measure success of product launches and identify areas for improvement via post-launch reviews with the Sales and Marketing teams
Manage day-to-day progress of new product introductions, working closely with engineering, marketing, purchasing, and controller.
Collaborate with a wide variety of functional areas such as sales, engineering, marketing, and operations to develop and provide product data responsive to customer needs and market opportunities.
Develop and maintain a prioritized list of customer and market requirements for product.
Provide input into the marketing, sales, engineering, and financial plans for product.
Produce competitive analysis materials comparing product with its key competitors on new and existing products – including specification and pricing.
Monitor lifecycle of products and make recommendations of products to modify or discontinue based on market needs.
Follow all Great Plains and OSHA safety regulations and wear prescribed safety and protective equipment.
Other duties may be assigned that require other qualifications, physical demands, and/or work environment.