Product Marketing Manager
About The Position
The Product Marketing Manager (PMM) is responsible for positioning, messaging, and go-to-market execution for assigned DISA products, platforms and solution areas. This role translates product capabilities into clear, compelling value propositions that drive awareness, adoption, retention, and growth. This role partners closely with Product, Sales, Marketing, Customer Success, and Partnerships to ensure consistent messaging, effective product launches, and strong alignment across teams. The role requires the ability to think strategically and act tactically, shaping positioning while executing go-to-market plans and enabling revenue teams.
Requirements
- Bachelor’s degree in marketing, business, or related field, or equivalent professional experience.
- 5+ years of experience in Product Marketing or strategic B2B/B2C marketing, ideally within software, SaaS, or technology‑enabled services.
- Proven experience supporting product launches, feature releases, and go‑to‑market execution.
- Ability to translate complex product capabilities into clear, compelling, and customer‑focused messaging.
- Strong communication skills, with the ability to present confidently and support cross‑functional alignment.
- Experience developing sales enablement materials and delivering training to internal teams.
- Strong analytical skills with the ability to use data, insights, and feedback to guide decisions.
- Demonstrated ability to manage multiple priorities and deliver in a fast‑paced environment.
- Effective collaborator with strong stakeholder‑management skills and a track record of driving shared outcomes.
- Proficiency with Microsoft Office, Jira, and workflow or automation tools, with the ability to quickly learn new systems.
Responsibilities
- Own and refine product positioning, messaging, and value propositions for assigned products and solution areas.
- Translate product capabilities into clear, customer‑focused narratives, use cases, and differentiated value.
- Lead go‑to‑market planning and execution for product launches, feature releases, and key initiatives.
- Develop launch briefs, messaging guides, and cross‑functional enablement materials to ensure team readiness.
- Create and maintain sales tools—including pitch decks, battlecards, FAQs, and product updates—to support consistent customer conversations.
- Deliver training and enablement sessions for Sales and Customer Success, covering product updates, use cases, competitive differentiation, and objection handling.
- Partner with Corporate Marketing to align product messaging with campaigns, demand generation, and communication efforts.
- Conduct market, customer, and competitive research to inform positioning, GTM strategy, and product enhancements.
- Maintain up‑to‑date competitive intelligence and synthesize field insights into actionable recommendations.
- Collaborate closely with Product, Sales, Marketing, Customer Success, and Partnerships to ensure cohesive storytelling and aligned execution.
- Support co‑marketing and partnership initiatives by developing shared value messaging and ecosystem narratives.
- Define goals for product launches and GTM initiatives, track performance, and optimize based on adoption, revenue impact, and competitive outcomes.
- Monitor product adoption and identify gaps in messaging, enablement, or customer understanding.
- Use data, customer feedback, and win/loss insights to continuously improve positioning, messaging, and GTM strategies.
- Other similar and/or related duties as assigned.
Benefits
- Personal and Sick Paid Time Off.
- 401k with a highly competitive match.
- 11 Paid Holidays.
- Medical/Dental and Vision.
- Group Life Insurance, HSA/FSA.
- Employee Assistance Program.
- Educational Assistance Program.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
251-500 employees
