Product Marketing Manager

Claro Enterprise Solutions LLC

26d•$90,000 - $100,000

About The Position

The Product Marketing Manager is responsible for developing and executing product and solution marketing strategies across Claro's technology portfolio—including cybersecurity, computer vision AI, cloud, IoT, and IT optimization. This role requires strong domain understanding (or deep expertise in several areas) and the ability to translate complex technical capabilities into compelling value propositions. The ideal candidate has a strong B2B product marketing background, excels at cross‑functional collaboration, and plays a critical role in driving solution adoption, customer engagement, and revenue growth.

Requirements

A bachelor's Degree in marketing, business, or a related field is required, and
7-9 years of experience in product marketing, preferably in the AI, managed IT services, cybersecurity, and/or cloud technology industry, required, and
4-6 years of experience with digital marketing platforms, CRM systems, and marketing automation tools is an advantage, required
Excellent written and verbal communication skills, including writing and proofreading.
Ability to clearly communicate information effectively and persuasively.
Ability to read and interpret documents.

Nice To Haves

Master's Degree MBA Preferred
4-6 years of Product development and cross-functional engineering processes experience preferred
Certified Product Marketing Manager (CPMM)-AIPMM

Responsibilities

Product Positioning & Messaging: Define clear, differentiated positioning and messaging for Claro’s technology solutions.
Translate technical features into value‑based narratives tailored to specific industries, personas, and customer pain points.
Ensure consistent messaging across all marketing, sales, and product touchpoints.
Go-to-Market Strategy: Build and execute launch strategies for new solutions and major enhancements.
Identify target segments, key use cases, competitive considerations, and success metrics for each launch.
Partner cross‑functionally to ensure alignment across product, marketing, sales, and customer success throughout the product lifecycle.
Content Development: Create high‑impact assets—including datasheets, whitepapers, case studies, web copy, and POVs—that reflect product positioning and drive customer understanding.
Develop messaging frameworks, value‑prop stories, and industry‑specific narratives used across marketing channels for capabilities in security, networking, AI, cloud, and digital transformation solutions.
Sales Enablement: Collaborate with direct and channel sales teams to provide the tools and resources they need to sell our products effectively. Develop sales training materials, presentations, and product demonstrations.
Conduct product training sessions to ensure the sales team has a deep understanding of the features, benefits, and competitive advantages of our solutions for each target customer profile.
Market and Customer Intelligence: Monitor industry trends, competitive shifts, customer needs, and emerging technologies.
Analyze customer feedback using Gong, Outreach, and Salesforce, win/loss insights, and market data to identify new opportunities and refine product direction.
Translate insights into actionable recommendations for product, sales, and marketing teams.
Demand Generation Support: Support demand generation activities by contributing to the development of marketing campaigns, lead generation programs, and customer acquisition initiatives.
Collaborate with the marketing team to develop targeted messaging and content for digital marketing channels, events, and tradeshows.
Cross-Functional Collaboration: Work closely with cross-functional teams, including product management, engineering, sales, and customer success, to drive successful product launches and ongoing product/solution success.
Act as a liaison between the product marketing team and other departments to ensure effective communication and collaboration.
Pricing, Packaging & Offers: Recommend pricing for the products/solutions, promotional activities, and launch offers to attract and retain target customer profiles.
Documentation & Internal Alignment: Maintain and update product collateral, internal documentation, and training materials to ensure consistency and accuracy across teams.
Customer Advocacy & Strategic Input: Represent the ideal customer profile in business decisions and identify opportunities/risks for marketing strategy and product innovation based on customer needs.
Product & Industry Expertise / Thought Leadership: Develop deep expertise in Claro’s products, customer needs, industries, and expected business outcomes.
Act as a strategic internal advisor on product capabilities, use cases, competitive differentiation, and market direction.
Represent Claro externally through speaking engagements, webinars, and customer‑facing presentations.
Publish thought‑leadership content (blogs, articles, POVs) that positions Claro—and you—as a market authority.
Engage directly with customers and prospects to uncover insights that inform roadmap, messaging, and GTM strategy.