Product Marketing Manager- Photonics

Applied MaterialsSanta Clara, CA
18d

About The Position

Define the products, product road map; experience in the Photonics/AI Datacenters industry is essential for this role. Engage customers and distill insights Validate requirements and assumptions, educate/convince the engineering team on why the requirements are needed Stay connected and current on the industry ecosystem, technology, and road maps Develops complex scope business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share Recommends investment decisions for new product development Conducts complex competitive analysis for specific products or product lines. Drives Red Team Analysis Assists with complex pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions Partners with Engineering, Manufacturing and Sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements Understands technical and business environments. Assists with the development of strategies to meet business objectives Supports the Field to ensure synergistic account approaches and optimization of all opportunities for account partnership and penetration attend conferences and trade shows and communicate the insights Be the customer advocate and a product expert in the team Be able to communicate why our product will win. Demonstrates depth and/or breadth of expertise in own specialized discipline or field Interprets internal/external business challenges and recommends best practices to improve products, processes or services May lead functional teams or projects with moderate resource requirements, risk, and/or complexity Communicates difficult concepts and negotiates with others to adopt a different point of view

Requirements

  • Experience in the Photonics/AI Datacenters industry is essential for this role

Responsibilities

  • Define the products, product road map
  • Engage customers and distill insights
  • Validate requirements and assumptions, educate/convince the engineering team on why the requirements are needed
  • Stay connected and current on the industry ecosystem, technology, and road maps
  • Develops complex scope business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share
  • Recommends investment decisions for new product development
  • Conducts complex competitive analysis for specific products or product lines
  • Drives Red Team Analysis
  • Assists with complex pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions
  • Partners with Engineering, Manufacturing and Sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements
  • Understands technical and business environments
  • Assists with the development of strategies to meet business objectives
  • Supports the Field to ensure synergistic account approaches and optimization of all opportunities for account partnership and penetration attend conferences and trade shows and communicate the insights
  • Be the customer advocate and a product expert in the team
  • Be able to communicate why our product will win
  • Demonstrates depth and/or breadth of expertise in own specialized discipline or field
  • Interprets internal/external business challenges and recommends best practices to improve products, processes or services
  • May lead functional teams or projects with moderate resource requirements, risk, and/or complexity
  • Communicates difficult concepts and negotiates with others to adopt a different point of view
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