Product Marketing Manager

BEDI Partnerships•Austin, TX

30d•$106,000 - $132,000

About The Position

Join Udemy. Help define the future of learning. Udemy is an AI-powered skills acceleration platform built to help people and teams grow. It’s personalized, practical, and focused on real-world impact. Our mission is simple: to transform lives through learning. Your work helps people around the world build skills they can use, whether they’re picking up something new or leveling up to stay ahead. Over 80 million learners and 17,000 businesses already learn with Udemy. If you’re excited by change, energized by learning, and ready to have a real impact, you’ll feel right at home. Learn more about us on our company page . Product Marketing Manager About You You’re a product marketer who knows how to turn insight into consumer impact. You’re comfortable moving from research and positioning through to storytelling, launch execution, and optimization. You thrive in cross-functional environments, collaborating with product and marketing partners to bring consumer products to market. You’re focused on driving consumer value and long-term engagement, balancing strategic thinking with hands-on delivery. About this role The Consumer Product Marketing Manager role sits within Udemy’s Consumer Business Unit, focused on supporting growth and engagement across our consumer experiences. Building on strong product marketing fundamentals, this role focuses on positioning, go-to-market planning, and execution for consumer learning experiences, including subscription and AI-powered offerings. You’ll help shape how consumers discover Udemy, understand its value, and stay engaged through guided career journeys with clear skill outcomes. You’ll also contribute to the launch and scaling of consumer partnerships, working cross-functionally to bring partner-led experiences to market that expand reach, strengthen credibility, and support overall consumer growth.

Requirements

4–6 years of experience in product marketing for consumer or subscription products
Demonstrated experience supporting go-to-market for consumer-facing products or platforms, from planning through launch and iteration
Strong ability to translate consumer and market insight into crisp positioning and compelling storytelling
Proven cross-functional collaboration skills, especially with Product, Growth Marketing, Lifecycle/CRM, and Analytics
Experience with analyzing performance data and turning it into clear insights, recommendations, and narratives that inform go-to-market decisions

Responsibilities

Develop clear positioning, messaging, and value propositions that connect learning on Udemy to tangible skill and career outcomes
Plan, execute, and coordinate go-to-market strategies for key consumer initiatives, supporting launches, adoption, and engagement of AI-powered learning experiences
Partner with cross functional partners to define go-to-market plans for priority initiatives, including audience, narrative, channel strategy, and launch milestones
Support the launch and scaling of consumer partnerships that expand reach and strengthen credibility
Translate consumer research, competitive insights, and product signals into actionable marketing strategy and roadmap feedback
Create and maintain core messaging frameworks and high-impact assets to support product launches and ongoing adoption
Partner with owned and paid channel teams to translate product positioning into consistent, high-impact messaging and creative across channels

Benefits

You’ll grow here. Learning is part of the job. You’ll get full access to Udemy courses, a monthly UDay to invest in yourself, and a budget to spend on whatever helps you improve.
AI is real here. We use it in the way we learn and the way we work. You’ll have the space and tools to experiment, apply, and get better at using AI in practical ways.
You’ll own your work. We trust people to lead, make decisions, and follow through. You don’t need to wait for permission or layers of approval to have an impact.
You’ll build with others. We collaborate openly and shape ideas together. Everyone has a voice, and good thinking is welcomed from any direction.
You’ll see your impact. What you build helps people grow their skills, change their careers, or find a path forward. You’ve got the experience, why not use it to help others gain theirs?
Bring your curiosity. We’ll bring the platform and the support. Let’s LEARN together.
Our benefits start with you and were built to provide you and your family with the protection and care you need, making it easy to access the right coverage when you need it most.
Benefits vary by region, and we encourage applicants to review our Australia Benefits, India Benefits, Ireland Benefits, Mexico Benefits , Turkiye Benefits & US Benefits, pages to get an understanding of some of the benefits we offer.
For details on region-specific benefits, please refer to the information provided during the hiring process.
Benefits outlined are provided as a general overview and may vary depending on the location, role, and employment classification.
All benefits are subject to change at the discretion of the organization and in accordance with applicable laws and policies.