Product Marketing Manager

Ride Aventon•Brea, CA

17d•$95,000 - $125,000

About The Position

As a Product Marketing Manager at Aventon, you’re the product marketing expert at the core of the Aventon narrative. Positioned at the intersection of Product, Creative, and Brand Strategy, you will collaborate directly with the Brand Director to steer the future of our award-winning lineup. This is arguably the most influential seat in the house, where raw engineering transforms into a compelling lifestyle brand.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
3–5+ years of experience in product marketing, brand marketing, or a related role.
Strong understanding of go-to-market strategy, product positioning, and lifecycle marketing.
Excellent written and verbal communication skills, with the ability to translate technical information into customer-friendly messaging.
Proven ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment.
Experience collaborating cross-functionally with product, creative, sales, and operations teams.
Comfortable working with data and analytics to inform decisions and measure performance.
Proficiency in Microsoft Office or Google Workspace; familiarity with marketing tools and analytics platforms is a plus.
Willingness to travel and participate in events, product demos, and on-site shoots.
Ability to ride and demonstrate bicycles is preferred.

Nice To Haves

Experience working with consumer products; experience in cycling, outdoor, or lifestyle brands is a plus.

Responsibilities

Product Positioning & Messaging Develop and maintain product positioning, messaging, and copy for each model. Collaborate with U.S. and international teams to ensure alignment and localization across markets.
Product Launch & Lifecycle Management Define launch strategies, including target audience, messaging, objectives, and KPIs. Align product marketing plans with brand, product, and sales calendars.
Go-to-Market (GTM) Execution Lead GTM readiness and cross-functional coordination from product samples to content and creative delivery. Ensure all deliverables support a successful and timely launch.
Sales & Dealer Enablement Create sales tools including presentations, one-pagers, POP materials, and training content. Support dealer and B2B partner education and engagement.
Content & Creative Support Develop and review product-related copy across marketing channels. Ensure accuracy and consistency across all consumer-facing materials.
Performance Tracking & Optimization Monitor product performance metrics (sell-through, conversion, traffic). Conduct post-launch analysis to identify opportunities for improvement.
Cross-Functional Collaboration Work closely with product, sales, customer service, and marketing teams to ensure alignment. Support production timelines, including sample tracking and launch readiness.
Events, Demos & Shoots Support and participate in product launches, trade shows, events, and on-site photo/video shoots. Lead or assist with product demonstrations across digital and in-person channels.
Continuous Improvement & Product Feedback Provide insights to Product Management for future enhancements, updates, and new product development.