Product Marketing Manager

Vanguard • Malvern, PA

2d • Hybrid

About The Position

We’re looking for a seasoned Marketing Manager to lead engagement marketing for our Wealth Management audience of Ultra High Net Worth (UHNW) clients. In this role, you’ll support deepening relationships and building trust with clients—by ensuring the right content is delivered to the right clients at the right time. Your expertise in content marketing and deep understanding of UHNW client needs will help shape strategies that deliver real value. You’ll collaborate closely with business program management, client-facing teams, SEO experts, and thought leaders to ensure alignment and impact. This is a hybrid position based in Malvern, PA, with remote work on Mondays and Fridays and in-office collaboration Tuesday through Thursday.

Requirements

• Minimum five years related work experience, two years of marketing experience.
• Understanding of the Wealth Management industry.
• Undergraduate degree in Marketing or equivalent experience required.

Nice To Haves

• Graduate degree preferred.

Responsibilities

• Build and execute a thought leadership campaign pipeline that delivers timely, relevant content to Wealth Management clients, informed by data and insights.
• Uncover new opportunities to reach clients with content and messaging in key moments that builds trust, drives engagement, and a lasting relationship.
• Serve as the primary marketing connection with relevant partners across the organization responsible for events, outreach, research, etc.
• Champion innovation and personalization by building a culture of experimentation and introducing test-and-learn approaches.
• Leveraging automation to deliver personalized campaigns in key client moments.
• Foster partnership with stakeholders and deliver executive-ready materials that articulate marketing strategy, performance, and value to senior stakeholders.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees