Product Marketing Manager-3744

Mitchell 1 Group•San Diego, CA

16d

About The Position

The Product Marketing Manager will support the success of a mature, category‑leading software product while driving the go‑to‑market (GTM) and customer adoption strategy for its next-generation evolution. Partner closely with Product Management, Marketing, and Sales to ensure Mitchell 1 maintains its market leadership—even as competitors push more aggressively into our space. Position a trusted, established product while creating momentum and excitement around its modernized, nextgen capabilities.

Requirements

Requires a bachelor’s degree or equivalent.
5–8+ years of experience in product marketing or related roles, ideally in B2B SaaS or workflow/operations software.
Strong storytelling skills with the ability to simplify technical concepts for non-technical audiences.
Deep cross-functional collaboration experience, especially with Product, Sales, Marketing, and customer-facing teams.
Experience representing product line on social media and at industry events.
Requires minimum direct supervision.
Must have valid driver’s license.

Nice To Haves

Familiarity with the automotive aftermarket or service shop operations is a bonus but not required.

Responsibilities

Product Positioning & Messaging
Develop compelling, differentiated messaging that clearly articulates the value of both current products and the next‑generation platform.
Tailor narratives to automotive repair shop personas—from owners to service advisors to technicians.
Translate technical capabilities into easy-to-understand value for shop operations, workflow efficiency, and profitability.
Go‑to‑Market (GTM) Strategy
Lead end‑to‑end GTM planning for new releases, platform enhancements, and the modernization roadmap.
Build launch bundles, migration frameworks, and competitive positioning that reinforce Mitchell 1’s market leadership.
Identify key segments and customer cohorts for targeted adoption strategies.
Manage business partners whose products add value to our product, ensuring alignment, coordination, and mutual success.
Sales Enablement
Create sales tools that support the field teams and inside sales, including pitch decks, battlecards, call scripts, feature comparison grids, and objection handling guides.
Train Sales and Customer Success teams on product positioning, messaging, competitive advantages, and the migration story.
Partner with the Sales team to strengthen win rates in competitive scenarios.