Product Marketing Manager

A-LIGN External

4h

About The Position

About the Role
The Product Marketing Manager, ASCEND works independently and collaboratively to execute department activities and drive strategic growth for A-LIGN’s audit management platform. In this role, you will be responsible for the execution of go-to-market tactics, messaging, and demand generation initiatives that define how our software is perceived in the market. As the Product Marketing Manager, you will provide exceptional creative strategies and deep B2B SaaS expertise to help the continued growth of our fast-paced company through the development of compelling narratives. A-LIGN will depend on you as the Product Marketing Manager to support cross-functional collaboration with Sales, Product Management, and Service Delivery to elevate our brand awareness and drive significant pipeline growth.

Requirements

• 5+ years of product marketing experience, including 3+ years focused in the B2B Saas space
• Proven experience product launch frameworks and go-to-market planning
• Demonstrated success in developing messaging frameworks and creating effective sales enablement content
• Proven ability to collaborate and influence cross-functional teams in a fast-paced environment
• Exceptional written and verbal communication skills, with a focus on clarity, persuasion, and audience alignment
• Proficiency using AI and analytics tools to uncover customer insights and accelerate value delivery

Responsibilities

• Craft compelling messaging frameworks for our audit management platform, A-SCEND
• Develop enablement materials such as pitch decks, one sheets, battlecards, discovery guides, and objection-handling resources
• Engage regularly with customers to validate messaging and positioning, while proactively identifying emerging industry trends
• Serve as the internal marketing expert on the competitive technology and partner ecosystem to enable strategic programming and differentiated positioning
• Maintain deep market awareness, including regulatory shifts and standard changes, and translate insights into actionable GTM strategies
• Collaborate cross-functionally with service delivery, sales enablement, sales, and marketing to execute integrated go-to-market plans
• Partner with demand generation teams to design and launch campaigns that drive awareness and customer retention

Benefits

• Healthcare, Dental, and Vision Benefits
• Employer Paid Life Insurance and Disability Insurance
• EAP - Employee Assistance Program
• Pet Insurance
• 401(k) Plan with Employer Matching
• Competitive Bonus Structure
• Home Office Reimbursement
• Certification Reimbursement
• Personalized Career Coaching
• Generous Paid Time Off
• Paid Office Closure December 25-January 1
• Vacation Bonus
• Summer Hours

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level