Product Marketing Manager
About The Position
We’re seeking an experienced Product Marketing Manager to help drive product launches and product marketing strategy across both our self-serve and direct sales business. Product Marketing works closely with product managers, engineering, and design on product strategy and partners with marketing, sales, and customer success to bring new products and use cases to market. We’re looking for a strategic, analytical, and creative product marketer to join our fast-growing team. As part of the Product team, you will gain a deep understanding of our product, our customers, our market, and the buyer journey to drive OneSignal’s growth. Much of the work will focus on launching products and use cases, but this versatile role will touch a variety of areas, including user research, analyses, site design, and more.
Requirements
- 3+ years product marketing experience, ideally at a B2B SaaS or developer-tool company
- A passion for understanding the customer, their needs, and how we can best address them
- Excellent written, verbal, and visual communication skills with an insane attention to detail
- A Get Stuff Done attitude with the ability to jump into the details and work through problems
- Highly collaborative with a deep sense of ownership and accountability
- Experience managing and executing cross-functional projects with a variety of stakeholders and moving pieces
Nice To Haves
- Preference for experience with Product Led Growth company, global customer base, and a freemium model
Responsibilities
- Drive the go-to-market strategy and narrative for our product portfolio
- Own and contribute to product and feature launches and cross-functional rollout
- Clearly articulate the product’s value, benefits, use cases, and how we solve customers’ needs to a global audience
- Create compelling messaging, positioning, narratives, and enablement materials, including emails, blog posts, newsletters, decks, webinars, presentations, landing pages, website updates, product tours, one pagers, etc.
- Enable and educate Sales on product positioning and how it solves known customer pain points
- Collaborate closely with PMs, Design, Engineering, Marketing, and Sales to help drive go-to-market strategy with a customer-first mindset
- Directly interact with customers through support channels, surveys, and 1 on 1 conversations
- Analyze insights across the market, competitors, customer success, and sales to help inform and develop the product roadmap
- Dive into the data to understand how our customers use our products to drive demand and adoption of the product, and evolve the pain points OneSignal solves
- Help improve onboarding, retention, activations and upsell
- Analyze the competitive landscape and their positioning, industry trends, and thought leaders
- Evolve how OneSignal positions and messages our product to gain market share
Benefits
- In addition to base salary, we also offer a competitive equity program and comprehensive and inclusive benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
