Product Marketing Manager

Dorsia•New York, NY

47d•$100,000 - $140,000

About The Position

The Product Marketing Manager will own how Dorsia’s product and membership offerings are positioned, launched, and merchandised inside the app. This role bridges Product, Brand Marketing, and Lifecycle to ensure members understand what Dorsia offers, why it matters, and how to engage. You’ll define membership narratives, lead launches like the Culture Calendar, and own in-app merchandising surfaces including homepage heroes and collections.

Requirements

3-6 years of experience in product marketing, marketplace marketing, or growth PMM
Experience working with digital products or consumer apps
Strong intuition for storytelling, prioritization, and conversion
Comfortable working cross-functionally and owning decisions

Responsibilities

Own in-app positioning and messaging for all membership tiers (Access, Premium, Premium Plus, Inner Circle, Investors)
Define and maintain clear membership tier logic, including visibility, access, and upgrade pathways
Lead go-to-market planning for product launches, including Culture Calendar and new membership features
Own in-app merchandising across homepage heroes, collections, and featured modules
Decide what is featured, when, for which members, and why; balancing brand, partner, commercial, and market-specific priorities
Establish guardrails and decision frameworks for in-app placements to ensure a curated, premium experience
Own membership sales pages, upgrade flows, and nomination framing across app and web
Define in-app education and product storytelling, including tooltips, explainers, and contextual messaging
Own product naming, taxonomy, and consistent terminology across app and marketing surfaces
Partner with Brand Marketing to align campaign narratives with in-app execution
Partner with Lifecycle Marketing to translate product narratives into automated, personalized journeys
Collaborate with Product to ensure merchandising tools and app surfaces support marketing goals
Own launch readiness and QA from a member experience perspective
Maintain a single source of truth for membership messaging, tier benefits, and product narratives
Monitor member behavior and performance to inform ongoing messaging, market-level customization, and merchandising improvements