Product Marketing Manager

Acclaro • New York, NY

17h • Remote

About The Position

As the Product Marketing Manager, you will own the go‑to‑market strategy and execution for Acclaro’s upcoming product release. You’ll bring clarity, direction, and momentum to how we position this new offering in the market—crafting messaging that resonates, enabling sales teams to win, and ensuring our product story lands with impact. You’ll also play a key role in taking the product from conception to launch, shaping the narrative from the earliest idea all the way through a successful market debut. If you thrive in fast‑paced environments, love translating complex product concepts into clear stories, and get energized by building programs that move the needle, this role was made for you.

Requirements

• Bring 3–5 years of experience in product marketing, solutions marketing, or a related function (B2C SaaS, tech, or localization preferred)
• Hold a bachelor's Degree in a related field or equivalent professional or military experience.
• Have strong skills in market research, customer segmentation, and competitive analysis
• Are a natural storyteller who can simplify complex ideas for a range of audiences
• Communicate with clarity, confidence, and the ability to influence without authority
• Enjoy cross‑functional collaboration and know how to build strong relationships with Product, Sales, and Marketing
• Excel at staying focused, organized, and effective in a dynamic, fast‑moving environment
• Bring a strong customer empathy lens, always tying insights back to messaging and GTM strategy
• Stay level‑headed and solutions‑oriented when handling multiple deadlines

Nice To Haves

• Have product marketing experience in platform-based or AI-enabled products
• Bring experience launching new products or major feature releases
• Have strong presentation and storytelling skills, especially in slide creation
• Have worked in a global or multilingual environment
• Are familiar with pricing/packaging strategy or product lifecycle management

Responsibilities

• Drive the product narrative from conception to launch, partnering closely with Product and cross‑functional teams to translate early ideas into market‑ready stories, assets, and GTM plans
• Develop clear, compelling product messaging and value propositions rooted in customer insights and competitive analysis
• Partner closely with Product to understand roadmap priorities and translate features into user-centric stories
• Build and maintain sales enablement tools such as battlecards, feature comparisons, objection‑handling guides, and demo scripts
• Build personas, segmentation models, and competitive frameworks to sharpen market focus and identify opportunities
• Collaborate with Demand Generation, Brand, and Content teams to ensure GTM alignment across channels and campaigns
• Support lifecycle initiatives to increase product adoption, engagement, and retention
• Continuously assess market trends, customer needs, and competitive movements to inform strategic decisions

Benefits

• Global Team, Local Impact: Collaborate with colleagues around the world while making meaningful contributions locally.
• People-First Culture: Work in a supportive, inclusive environment that values your voice and well-being.
• Flexible Work Style: Enjoy remote work, flexible PTO, and a healthy work-life balance.
• Career Growth: Access mentorship, development programs, and clear pathways for advancement.
• Impactful Work: Help top-tier brands succeed globally while promoting cultural understanding and connection.
• Competitive Compensation & Benefits: Market-leading pay, bonuses, and comprehensive medical and retirement plans.
• Recognition & Support: Be seen and celebrated through regular recognition programs and supportive leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level