Product Marketing Manager

Smartly•New York, NY

About The Position

Are you excited about how AI, automation, and new platforms are reshaping modern advertising? Join Smartly to help bring our product innovations to market and drive customer understanding and adoption across our growing platform. As Smartly expands its AI Orchestration capabilities across Creative, Media, and Intelligence, and deepens platform integrations across social, CTV, and the open web, we’re looking for a Senior Product Marketing Manager to lead go-to-market execution across key product initiatives. You’ll partner closely with Product, GTM, and Customer teams to shape messaging, enablement, and launches that drive measurable impact. This role is ideal for a strong owner and executor who enjoys working deeply with Product, navigating ambiguity, and driving high-quality launches in a fast-moving, evolving environment.

Requirements

6–10 years of experience, including 5+ years in Product Marketing within B2B SaaS, AdTech, or MarTech.
Strong product fluency and ability to master sophisticated advertising workflows and platform ecosystems.
Experience leading large-scale, cross-functional launches with measurable adoption or revenue impact.
Comfort working closely with Product teams in discovery and roadmap conversations.
Strong commercial mindset with the ability to connect product capabilities to customer value and monetization.
Clear, concise communicator with strong attention to detail and execution excellence.
High ownership and ability to independently drive multiple initiatives in a fast-moving environment.

Responsibilities

Own end-to-end go-to-market execution
Lead launches for new platform integrations, Media capabilities, and cross-suite initiatives, partnering closely with Product, Design, and GTM teams
Act as the primary PMM partner for Product
Participate in product discovery, roadmap planning, and positioning discussions to ensure strong market fit and commercial clarity from early stages through launch
Drive measurable adoption and monetization impact
Partner with Commercial and Product to define adoption and revenue goals for launches, track post-launch performance signals, and drive follow-through to accelerate impact
Translate product innovation into clear market value
Develop compelling positioning and messaging that connects Smartly’s Media capabilities with Creative and automation workflows, reinforcing our differentiated AI Orchestration vision.
Own product messaging and roadmap communication
Raise the bar on clarity and quality of product storytelling across roadmap presentations, launch materials, and customer communications, ensuring sophisticated innovation is articulated with precision and commercial relevance.
Lead launch readiness and enablement
Deliver high-quality customer-facing and sales enablement materials, including one-pagers, decks, solution overviews, FAQs, release communications, and internal training assets.
Close the field-to-product feedback loop
Partner with Sales, Partnerships, Customer Success, and Product to translate field insights into competitive positioning, improved enablement, and actionable roadmap feedback.
Contribute to commercialization strategy
Support packaging, positioning, and activation strategy for new platform capabilities to ensure strong market adoption in competitive and evolving ecosystems.