Product Marketing Manager

Outseer

46d

About The Position

At Outseer, we’re helping our customers make the world a safer place. Our All-Cause Fraud prevention platform combines AI, behavioral biometrics and consortium intelligence to stop fraud, not customers across the globe. We’re a team that makes things happen, stays humble, adapts fast, and keeps it real, growing our business and each other every day. The Product Marketing Manager drives the market, positioning, and messaging for Outseer products and solutions. drive the positioning, messaging, and go-to-market strategy for our products. This role sits at the intersection of product, sales, and marketing and is responsible for ensuring our products resonate with target customers, are clearly differentiated in the market, and are successfully launched and adopted. Must have proven success in creating positioning, messaging, content, and marketing plans for enterprise software with complex sales cycles and enabling enterprise sales teams to achieve their revenue goals. Experience marketing software products in Fraud and Banking Domain will be an advantage.

Requirements

Bachelor’s Degree in business, marketing, or other relevant degree.
4+ years of experience in Product Marketing, Product Management, or related roles
Proven experience owning product positioning and go-to-market strategies
Strong written and verbal communication skills, with the ability to influence cross-functional stakeholders
Experience working closely with Product, Sales, and Marketing teams
Analytical mindset with the ability to turn insights into actionable strategies
Experience in B2B, SaaS, fintech, or technology-driven environments
Familiarity with customer research methodologies and competitive intelligence
Experience supporting sales enablement and revenue teams

Nice To Haves

Experience marketing software products in Fraud and Banking Domain will be an advantage.

Responsibilities

Product Positioning & Messaging
Develop compelling product positioning, value propositions, and messaging frameworks aligned to target personas and customer needs
Translate complex product capabilities into clear, customer-centric narratives
Maintain consistent messaging across all customer-facing channels
Go-to-Market Strategy & Execution
Own and execute end-to-end go-to-market plans for new product launches, feature releases, and updates
Partner with Product Management to align on roadmap priorities and launch timing
Coordinate cross-functionally with Sales, Customer Success, Marketing, and Enablement to ensure successful launches
Market & Customer Insights
Conduct market research, competitive analysis, and customer interviews to inform product strategy and messaging
Monitor market trends, competitive landscape, and customer feedback to identify opportunities and risks
Serve as the voice of the customer internally
Sales & Customer Enablement
Create and maintain sales enablement assets including pitch decks, battlecards, product one-pagers, FAQs, and demos
Train Sales, Customer Success, and internal teams on product value, positioning, and competitive differentiation
Turn expert input, product information, and strategy into high-quality customer-facing and sales enablement assets
Content & Campaign Collaboration
Partner with Demand Generation, Content to inform campaigns, product content, and thought leadership
Transform source content into clear, compelling materials that support go-to-market activities, product launches, and ongoing sales efforts
Contribute to website messaging, product pages, case studies, and launch materials
Ensure product narratives align with broader brand strategy
Performance Measurement
Define and track success metrics for launches and ongoing product adoption
Analyze performance and gather feedback to continuously improve messaging and go-to-market effectiveness