Product Marketing Manager

Toyota Material Handling•Village of Greene, NY

26d

About The Position

Drives the development of innovative strategies, high-impact programs, and compelling promotions for telematics and other associated technologies. This high-visibility position will actively work with all levels of TMHNA (Toyota Material Handling North America) leadership, shaping the direction of marketing initiatives that influence business growth. This leader works across multiple disciplines to ensure that TMHNA’s complete offering and value proposition is promoted and articulated with precision to the industry and sales channels.

Requirements

Bachelor's degree in a related field (i.e., marketing, product management).
6+ years of broad experience in a marketing, finance, business, or analytical role.
In-depth knowledge of principles, practices, and procedures related to marketing, general business, finance/analysis, and product life-cycle management.
Experienced in leveraging AI in marketing applications.
Must be able to work in a team environment and demonstrate flexibility, adaptability, and dependability.
Excellent interpersonal, verbal, and written communication skills to influence and negotiate with others to resolve difficult problems that can affect long-term relationships with customers.
Elevated level of attention to detail and analytical skills to understand and interpret complex data.
Able to work in a demanding environment and successfully manage multiple projects simultaneously.
Proficiency with project management software/tools and Microsoft Office.

Nice To Haves

Previous experience in the material handling industry.

Responsibilities

Leverage deep market intelligence and competitive insights to craft dynamic strategies that enhance TMHNA’s market position.
Champion customer-driven decision-making by translating industry trends, primary and secondary research, and real-world applications into actionable initiatives.
Conceptualize and drive primary market research to better understand the marketplace and customer needs, as needed.
Lead cross-functional collaboration with product management, dealers, and sales teams to craft compelling messaging, differentiated value propositions, and product positioning for target industries and applications.
Drive strategic alignment between product roadmaps, pricing strategies, and market demands to maximize profitability and growth.
Translate technical details and capabilities into engaging and compelling outcome-oriented product messaging and positioning.
Collaborate with Product Management to align product strategy, pricing, and product development roadmaps to the market needs.
Develop and execute a robust go-to-market strategy, including high-impact collateral and sales tools, new product information, promotional initiatives, technical bulletins, and customer information.
Achieve market share and profitability targets by leading the development and alignment of product-focused commercialization efforts.
Oversee and lead the execution of integrated product launches, guiding teams through successful implementation in coordination with the Launch Specialist.
Work with customers to build case studies to support selling efforts.
Partner with Digital Marketing and Marketing Communications to establish and execute digital strategies that drive engagement and lead generation.
Forge strong relationships with all enterprise partners to obtain critical feedback to drive continuous improvement.
Partner with internal and external resources to build messaging and content, engaging our target audience.
Provide the core ideas for creating content and write clear, compelling copy and value propositions for collateral and sales tools.
Plan and execute effective demand generation strategies. Work with overall enterprise to ensure campaigns are aligned with other initiatives.
Empower our combined sales enterprise to accurately articulate product messaging and value proposition through sales enablement and asset development.
Identify the product features to spotlight and empower the sales team with clear, outcome-based value propositions.
Strengthen and expand TMHNA’s industry influence through thought leadership, PR initiatives, speaking engagements, and digital content strategies.
Build and maintain partnerships with key industry influencers and strategic allies to expand TMHNA’s market reach.
Promote our products through analyst relations, trade shows, webinars, customer meetings, and other customer-facing events, such as customer visits.
Identify targets and develop and execute account-based marketing, as appropriate.

Benefits

Competitive Salary
Performance Bonus
Generous Paid Time Off and 13 Paid Holidays
Affordable Medical plans and no-cost Dental & Vision options
100% 401(k) match up to 6%
Company-Paid Life Insurance, Short-Term Disability, and Long-Term Disability
Tuition Assistance Program
Employee Assistance Program (EAP) with access to mental health care, legal support, and financial guidance
Recognition and Kaizen (continuous improvement) Reward Programs
Meaningful opportunities for personal and professional development
Best in class work culture!