Product Marketing Manager

Vertafore•Denver, CO

40d•$70,000 - $90,000

About The Position

Vertafore is a leading technology company whose innovative software solutions are advancing the insurance industry. Our suite of products provides solutions to our customers that help them better manage their business, boost their productivity and efficiencies, and lower costs while strengthening relationships. Our mission is to move InsurTech forward by putting people at the heart of the industry. We are leading the way with product innovation, technology partnerships, and focusing on customer success. Our fast-paced and collaborative environment inspires us to create, think, and challenge each other in ways that make our solutions and our teams better. We are headquartered in Denver, Colorado, with offices across the U.S., Canada, and India. JOB DESCRIPTION Ready to join an amazing team of marketing and communication professionals? We are looking for an experienced Product Marketing Manager to create powerful buyer personas and messaging for our suite of products. Our ideal candidate is a creative professional with a strong background in B-to-B product marketing. You must be able to learn new markets quickly and develop engaging messaging for various buyers to drive awareness, engagement, and demand. In addition, you must be able to work across internal departments to facilitate go-to-market activities, including rolling out new products to the market and product updates to existing customers. This role is primarily aligned with the carrier side of the business, supporting carrier-focused products and initiatives. However, the individual will also need to demonstrate the ability to understand and effectively market to both carrier and agency audiences. For this position, it’s also essential to be familiar with new technologies and marketing trends. Core Requirements and Responsibilities: Essential job functions included but are not limited to the following:

Requirements

creative professional
strong background in B-to-B product marketing
able to learn new markets quickly
develop engaging messaging for various buyers to drive awareness, engagement, and demand
work across internal departments to facilitate go-to-market activities, including rolling out new products to the market and product updates to existing customers
ability to understand and effectively market to both carrier and agency audiences
familiar with new technologies and marketing trends
Ability to learn quickly in a fast-paced environment and multi-task effectively
Be the expert on our buyers: create and update buyer personas and be the voice of the buyer internally and externally
Collaborate with the go-to-market team to define and execute go-to-market strategies that launch and commercialize our products in a differentiated light
Be able to demonstrate our top differentiators and articulate the strengths, weaknesses, opportunities, and threats for various products
Lead competitive intelligence efforts, including the collection and analysis of competitor offerings, positioning, pricing, messaging, and go-to-market strategies, as well as develop and maintain competitive assets (e.g. battlecards)
Translate competitive and market insights into clear, actionable recommendations for Product, Marketing, Sales, and Enablement stakeholders.
Support and guide internal marketing partners in developing, producing, and delivering high quality materials in for thought leadership and demand campaigns
Partner with Product Management to guide the evolution of our product roadmaps
Lead Product Marketing foundational initiatives and mentor junior product marketing staff
Collaborate cross-functionally on the creation of trainings, product pitch decks, and market intelligence for the sales teams

Responsibilities

Ability to learn quickly in a fast-paced environment and multi-task effectively
Be the expert on our buyers: create and update buyer personas and be the voice of the buyer internally and externally
Collaborate with the go-to-market team to define and execute go-to-market strategies that launch and commercialize our products in a differentiated light
Be able to demonstrate our top differentiators and articulate the strengths, weaknesses, opportunities, and threats for various products
Lead competitive intelligence efforts, including the collection and analysis of competitor offerings, positioning, pricing, messaging, and go-to-market strategies, as well as develop and maintain competitive assets (e.g. battlecards)
Translate competitive and market insights into clear, actionable recommendations for Product, Marketing, Sales, and Enablement stakeholders.
Support and guide internal marketing partners in developing, producing, and delivering high quality materials in for thought leadership and demand campaigns
Partner with Product Management to guide the evolution of our product roadmaps
Lead Product Marketing foundational initiatives and mentor junior product marketing staff
Collaborate cross-functionally on the creation of trainings, product pitch decks, and market intelligence for the sales teams